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Micro-blog, micro blog ( MicroBlog ) abbreviation, is based on a user's relation, communication and information sharing platform access, user may through the WEB, WAP and various client components individual communities, with around 140 words update information, and realize the sharing. The earliest and most famous micro-blog is the United States twitter, according to the relevant public data, as of 2010 January, the product in the world already has 75000000 registered users. In 2009 August, China's largest portal sina.com.cn launched the " Sina micro-blog" online edition, become portals in the first to provide a micro-blog service website, micro-blog formally enter the Chinese Internet mainstream view.The well-known domestic research in the field of new media scholar Chen Yongdong took the lead in the domestic gives micro-blog definition: micro-blog is an attention mechanism through share brief information on the broadcast network platform. There are three aspects of understanding:- attention mechanisms: one-way two-way- brief content: usually 140 words- Broadcast: public information, who will be able to browse- social networking platform: the micro-blog for social networksMicro blog is stronger, and widely distributed in the desktop, web browsers, mobile terminals and other multiple platforms, a variety of commercial mode coexist, or form a plurality of vertical segments of the May, but no matter what kind of business model, are inseparable from the user experience of the characteristics and basic functions.
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