行业发展趋势英文

the trend of the game business.

随着我国经济的持续快速发展，作为第三产业市场化程度最高而竞争又最为激烈的餐饮业，又一次迎来了她的发展高峰期。过去10年，是我国餐饮业蓬勃发展的黄金时期，整个行业经历了从无序到有序，从小草到参天大树的逐步发展壮大。餐饮业在国民经济中的比重，从无足轻重的位置飞速增长到年营业收入上千亿元，已成长为我国经济发展不可忽视的重要力量。但是，因为市场的巨大，也吸引了更多的人前来分食餐饮这块大蛋糕。于是乎，各路诸侯，八仙过海，各显神通，南征北战，攻城略地，以求用最快的速度占领最大的市场份额。正所谓“你方唱罢我登场，各领风骚一两年”。综合目前现状，在改革开放的大环境下，餐饮市场已日趋成熟，并逐步成长起一批有规模、有实力，而且具有持续发展的现代化餐饮公司。在未来一段时间内，他们仍将会是餐饮业发展的中坚力量。伴随着2008年北京奥运会和2010年上海世博会的举办，我国经济必然会迎来一个飞速发展的阶段。毫无疑问，顺势而为，餐饮业又将会登上一个新的台阶。面对未来，我们满怀信心。餐饮业将会有怎样的发展趋势呢？在此，笔者做出展望，以求抛砖引玉，吸引更多的有识之士来进行研究。一、商务餐成为个热。伴随着我国经济的发展，各类商务人士在外用餐会逐步增多，会议餐和商务宴请将会成为又一个增长点，并且还会呈现出两极分化的可能，高档宴请和商务用餐都将会有极大的发展前途，形成齐头并进之势。二、旅游休闲餐饮将会逐步升温。这从最近几年“五一”和“十一”黄金周可以看出来。业界经济组织曾经做出预测，到2020年，我国将会成为世界第一旅游大国。可以预见，随着人们消费水平的不断提高和旅游热的持续升温，旅游用餐和休闲用餐将会有更大的发展。三、中式快餐将走出低谷，并且会逐步占有相当的市场份额。经历了10年的卧薪尝胆之后，中式快餐已经有了一定的规模，相信他们会吸取以前的经验和教训，在应对西式快餐挑战的过程中，逐步发展并成长壮大。四、高档消费将会趋于理性，家常菜将持续流行。最近几年，燕、鲍、翅、参等高档菜品可以说是火遍了大江南北，一度给人留下了“旧时王榭堂前燕，飞入寻常百姓家”的印象，可是从价位上来看，能消费得起的人毕竟是少数。在经历了最初的辉煌之后，目前市场上经营燕、鲍、翅、参者鱼目混珠，加之高档消费日益趋于理性，将会导致经营状况不佳者退出市场。而家常菜由于迎合了人们的消费心理和口味习惯，且价位低，大众化，能很好地满足工薪阶层和城乡居民的饮食需求。我们有理由相信，家常菜定会拥有一个比较稳定的消费群体，并将持续火爆下去。五、天然、绿色、健康和保健食品将会越来越被人们认可和追捧。随着人们生活水平的提高，各个年龄段的消费者都将会注重饮食营养和饮食健康。老年人希望通过饮食调节，达到健康长寿的目的；父母们希望通过饮食调节，使自己的孩子更聪明伶俐、健康活泼；中年人、白领阶层更希望通过饮食的调节，缓冲工作压力所带来的不利影响，达到提神醒脑、精力充沛的目的。一些“三低、两高、多素”(即低脂肪、低盐、低热量、无胆固醇，高蛋白、高纤维，多种维生素、微量元素、矿物质)的食品及天然野生菌类，绿色及黑色食品将成为人们饮食的首要选择。六、连锁经营经过淘汰会有更大的发展。特许经营加盟连锁进入中国市场是近几年的事，但在短短的时间内已经有了长足的发展。而目前的市场情形则比较混乱，有一些店开张一两年，没有一点实力就想搞连锁，结果是连的越多，“死”得越快。而现在又到了争夺市场份额的时候，随着一部分没有连锁能力、管理混乱的连锁公司逐步退出市场，一些有实力、管理好的优秀的连锁企业定会成长起来，共同把餐饮市场做大做好，促进餐饮业的繁荣。综上所述，在未来几年内，餐饮业将会走上快速、健康发展的快车道，但市场的残酷竞争，将有一批不适应市场竞争的企业会被逐步淘汰，取而代之的是会诞生一批竞争力强、有发展前途的现代化餐饮公司。市场风云变化莫测，餐饮业要持续稳定地发展，还就需要我们业内人士的共同努力，及时总结经验教训，把自己的企业做大做强，把餐饮企业向规范化和现代化的方向推进，使我国的餐饮业取得更大的发展，迎来更加美好的明天。

2011, the technology low, low investment, short construction period of the PV industry in the next ** Industry - battery and components industry, in turn staged a "making money on the herd, the herd on the excess capacity "reincarnation. Since 2009, as the European market, and a large number of orders coming from abroad, rekindled the capital of photovoltaic cells and modules crazy chase.From a volume perspective, the second quarter of this year, Suntech shipments up by 192%; Yingli up by 151%; JA up by 304%; Artes up by 276%. From the net, the first half, up all these leading companies to profitability, Trina Solar's net profit up by 9 times. The chain second half of 2009, Yingli by 440%; JA by 256%; LDK by 136%. From the gross margin perspective, the average margin of 2.2% from last year's first half, second half of the 14.5% to 18.6% in the first half of this year. From the cells and components of the production point of view, Suntech component production capacity in 2011 reached 1.8GW, an increase 29%; Jiangsu Artes battery capacity of 1.3GW, year on year by 63%; Trina Solar Components production capacity will reach 1.5GW, an increase 58%; JA photovoltaic cell production capacity will reach 1.8GW, an increase of 33%; Zhejiang Yuhui module production capacity will reach 600MW, up by 60%.However, the recent decline in gross margin downstream industry chain has begun warning risk. LDK, Yao Feng said, "the first half of the battery, high-margin components, but the second half of the silicon material and silicon high margin, low-margin cells and modules." Has been high throw of nearly 30 million into the PV shopkeeper Magnetic insiders frankly stated that, from now, the field of photovoltaic cells fire will not last forever, after all technical barriers are not high, the upstream supply of silicon material is the bottleneck.Brilliant ideas:CLS experts for the status quo of China's PV industry expressed concerns about the combination of in-depth study of solar photovoltaic industry related business consulting project, the development of PV industry in China made a number of recommendations as follows:1, "five" basic idea of ​​energy development plan has been formed, the new energy industry is the focus of the next five years. For the photovoltaic industry, it should be practical support to seize the country's industrial policy to promote intra-industry structural upgrading.2, the field of technical barriers in photovoltaic cells is not high, if sales do not go up, leading to vicious competition, falling prices, solar companies will create 'double play' situation. Therefore, the strength of the photovoltaic business, should be upward chain integration, the formation of silicon material - silicon bar / ingot / silicon - Battery - components integrated business model, by controlling the chain of high-profit sectors to increase the added value.3, as most companies are focused on photovoltaic cells and modules area, and in photovoltaic applications into smaller areas, so part of the PV business chain can be extended to applications such as solar water heaters and so on.4, ** PV industry is a need to advocate and support the industry, many countries ** Over the last decade, have introduced a number of incentives to develop solar photovoltaic industry. ** China should introduce more policies to support the development of photovoltaic industry, especially in the application of PV should vigorously support and advocacy, to get rid of the photovoltaic project "does not re-reconstruction" situation.5, solar companies to combine their strengths and integrated development of the industry trend, a clear future direction for their own market positioning and product mix to make the necessary adjustments.6, the photovoltaic industry is highly competitive, companies must give full play to the PV capital leverage, through the stock market, bonds and other ways to finance and to consider the adoption of the Combination by leaps and bounds.7, with the strength of the photovoltaic business through strong cooperation with local ** to build large-scale industrial base, to form a culture of leisure and "PV - carbon," featuring "production, home, business, travel" comprehensive of the city.8, through the core technology innovations (such as third-generation photovoltaic technology - concentrating technology), barriers to entry to improve industry, raise the level of competition in the PV business.9, photovoltaic companies need to build a strategy-based control system, through internal control improvement, to achieve the strategic objectives landing.10, the industry needs to improve the awareness and level of risk management, pay close attention to the international upstream and downstream market trends, while minimizing changes to the photovoltaic industry, international exchange rate impact.CLS experts believe that despite China's PV industry has developed rapidly, but in the photovoltaic applications, and no breakthroughs, but the basic domestic solar companies in the midstream and downstream industry chain, subject to the upstream supply of raw materials and foreign market and exchange rate changes. Therefore, the PV industry must accelerate the process of industrial upgrading, supply and sales to get rid of the "double kill" dilemma. Meanwhile, the PV industry as a typical new energy industry, CLS strongly urged countries with more policy support to reduce the cost of production and technology, encourage technological innovation, promote the development of China's PV industry.2011年，技术门槛低、投资少、建设周期短的光伏产业中下**业——电池和组件行业，又将上演“有钱赚就一哄而上，一哄而上就产能过剩、”的轮回。2009年以来，随着欧洲市场回暖，大批从国外飞来的订单，再度引发了资本对光伏电池和组件的疯狂追逐。从出货量看，今年二季度，尚德出货量同比增192%；英利同比增151%；晶澳同比增304%；阿特斯同比增276%。从净利润看，上半年，这些龙头企业同比皆扭亏为盈，天合光能的净利同比增9倍。而环比2009年下半年，英利增440%；晶澳增256%；赛维增136%。从毛利率看，平均毛利从去年上半年的2.2%、下半年的14.5%增至今年上半年的18.6%。从电池片和组件的产能上看，无锡尚德2011年组件产能将达到1.8GW，同比增29%；江苏阿特斯电池产能达1.3GW，同比增63%；天合光能组件产能将达1.5GW，同比增58%；晶澳光伏电池产能将达1.8GW，同比增33%；浙江昱辉组件产能将达600MW，同比增60%。然而，近期中下游产业链毛利的下降已经开始警示风险。赛维LDK的姚峰表示，“上半年电池、组件毛利高，但下半年硅料和硅片毛利高，电池和组件毛利率低。”已豪掷近30亿进军光伏的横店东磁内部人士坦陈，从现在来看，光伏电池领域不可能永远持续红火，毕竟技术壁垒不高，上游硅料供给也是瓶颈。华彩观点：华彩专家对于我国光伏产业的现状深表忧虑，在深入研究光伏行业结合光伏企业的相关咨询项目，对我国光伏产业的发展提出如下若干建议：1、“十二五”能源发展规划的基本思路已经形成，新能源产业是未来五年发展的重点。对于光伏产业来说，应该切实抓住国家的产业扶持政策，推进产业内部的结构性升级。2、光伏电池领域技术壁垒不高，如果销量涨不上去，恶性竞争导致价格不断下滑，将对光伏企业造成‘双杀’的局面。因此，对于有实力的光伏企业，应该进行产业链的向上整合，形成硅料—硅棒/硅锭/硅片—电池—组件一体化的商业模式，通过控制产业链的高利润环节来增加附加值。3、由于大部分光伏企业都集中在电池和组件领域，而在光伏的应用环节投入较少，因此部分光伏企业可以将产业链拓展到应用领域，如光伏热水器等。4、光伏产业是一个需要**大力倡导和扶持的产业，很多国家**近十几年来，相继出台了不少鼓励政策来发展光伏产业光伏。中国**应该推出更多的政策支持光伏产业的发展，特别是在光伏的应用上应该大力扶持与倡导，摆脱对光伏项目“重建不重用”的局面。5、光伏企业要结合自身的优势以及整合行业的发展趋势，明确未来的发展方向，对自身的市场定位及产品结构进行必要的调整。6、光伏行业竞争激烈，光伏企业必须充分发挥资本杠杆的作用，通过股票上市、债券等方式来进行融资，并考虑通过产融结合来实现跨越式发展。7、具备实力的光伏企业可以通过与当地**的强力合作，打造大规模的产业基地，形成以文化休闲和“光伏-低碳”为特色的“产、居、商、旅”综合性城区。8、通过核心技术的创新（如第三代光伏技术-聚光技术），提高产业进入的门槛，提升光伏企业竞争的层次。9、光伏企业需要打造基于战略的管控体系，通过企业内部控制力的提升，来实现战略目标落地。10、整个行业需要提高风险管理的意识和水平，密切关注国际上下游市场的变化趋势，同时尽可能减少国际汇率变化给光伏行业带来的冲击。华彩专家认为，尽管我国的光伏产业发展迅速，但在光伏的应用领域并没有取得突破性进展，同时国内的光伏企业基本处于产业链的中下游，受制于上游原材料的供给和国外市场及汇率的变化。因此，光伏行业必须加快推进产业升级的进程，摆脱供给和销量“双杀”的困境。同时，光伏产业作为典型的新能源产业，华彩强烈呼吁国家以更多的政策扶持来降低企业生产和技术应用成本，鼓励企业技术创新，推动我国光伏产业发展。