协调英文作文

Business negotiationAfter reading Business Negotiation published by Tsinghua university press, I got to know it and attained a larger number of information about business negotiation. Firstly, what’s the definition of negotiation? Negotiation is a dialogue between two or more people or parties, intended to reach an understanding, resolve point of difference, or gain advantage in outcome of dialogue, to produce an agreement upon courses of action, to bargain for individual or collective advantage, to craft outcomes to satisfy various interests of two or more people/parties involved in a negotiation. Then what is business negotiation? Business Negotiation is a give-and-take trading process in which the trading parties discuss the conditions of a transaction and reach an agreement. Business Negotiation is a basic means of getting what you want from others, in which an agreement is reached when you and the other side have some interests that are shared and other that are opposed. Business Negotiation is the process of bargaining over a set of issues for the purpose of reaching an agreement.    There are three elements of business negotiation: Negotiation parties, Negotiation aims and agreement. As we all know that Business Negotiation includes domestic business negotiation and international business negotiation. I want to emphasis two approaches in negotiation. In Competitive negotiation situation: the seller asks for one price, usually above the price the buyer is willing to pay. The buyer responds by offering a price below the asked price until a compromise is reached. However, the other approach means that people should sit down and share their true interests instead of focusing on their positions. Searching for common ground and being creative will result in a negotiated agreement and a much richer relationship. It called Cooperative negotiation. The book also introduces the characteristics of business negotiation: 1. Negotiation is a process of information exchange between two sides. 2. Negotiation is at the heart of every transaction and for the most part, it comes down to the interaction between two sides with a common goal but divergent methods.3. Negotiation must be to the satisfaction of both parties. It can be a very trying process with confrontation and concession. 4. Both parties share open information. They intend to find something in common. 5. Both sides try to understand each other’s point of view. 6. Both parties know that they have common and conflicting objectives, so they try to find a way to achieve common and complementary objectives acceptable to them both. When really comes to negotiation, there are some negotiation tactics we need to learn. When it comes to talents that spell success in the world of business, the ability to negotiate well is one of the most vital attributes you can possess. Take care to develop this skill. Some people think they are good negotiators, but in reality are not. From bringing in good people, to arranging financing or nailing that first big deal, sound negotiating tactics will be essential.Enter a negotiation without proper preparation and you've already lost. Start with yourself. Make sure you are clear on what you really want out of the arrangement.Timing is important in any negotiation. Sure, you must know what to ask for. But be sensitive to when you ask for it. There are times to press ahead, and times to wait. When you are looking your best is the time to press for what you want. But beware of pushing too hard and poisoning any long-term relationship.The best negotiators either don't care or don't show they care about who gets credit for a successful deal. Their talent is in making the other side feel like the final agreement was all their idea. Another tenet10 of negotiating is "Go high, or go home." As part of your preparation, define your highest justifiable price. As long as you can argue convincingly, don't be afraid to aim high. As an individual and a business owner, you likely have a set of guiding principles — values that you just won't compromise. If you find negotiations crossing those boundaries, it might be a deal you can live without. We must stick to our principal. I think the book is really important for our Business English major student. I enjoy reading it.