虚假广告英语

false（或fake) advertisment(或advert,ad) 指虚假广告本身false（或fake) advertising 指虚假广告这一行为

Abstract:It's said there are two most difficult things in the world: one is to force one's own thoughts on others' minds; the other is to put others' money into one's own pocket. Viewed from this perspective, advertisement industrial really makes man crazy for they are working on the two most difficult things in the world.In present society, when you turn on the TV or open a piece of newspaper, you can hardly find advitements exist nowhere. Advertisement has permeated throughout our daily life as an information medium. It can be said that a good result of sale is closely connected to adverstiment, and the establishment of a known brand is also related to advertisement firmly. Advertisement plays an vital and essential part in our life, especially in the economic life.In recent years, with the rapid development of market economy, the competition among many companies or businessmen has become more and more fierce, of which advertisement is really a valuable trick for winning in the competition. However, at the same time, driven by profits, false advertisement emerges in endlessly, the rate of which goes up higher and higer. The appearance of false advertisement not only damages the whole image of advertisement industrial, but impairs the reliability degree of advertisement in consumers' minds. Based on bad influence of false advertisement, it comes to a step to be rectified without any delay. This paper mainly analyses the causes and bad effects of false advertisement, and comes up with some pratical and preventional measures to prevent and eliminate the false advertisement better, more completely and more thoroughly to promote advertisement industrial in our country to develop healthily and in order.（个人意见，仅供参考）

False advertising content is bound to mislead, deceive consumers, the corresponding harm on our society. It is manifested in two aspects: Firstly, it destroys the fundamental basis of truth in advertising to make consumers suspicious of advertising, affecting the positive role of advertising. According to the survey, China's consumers, 85% of people think that most commodities are not as good as advertised, 66% said that ads need to be resolved at this stage is a false nature; second, due to destruction of truth in advertising , so that the interests of consumers of property and personal interests have been violated. Specifically refers to a false advertising misleading,Enable consumers to purchase their goods or services after the deceived, so that consumers are subject to different levels of property damage is more serious is misleading due to false advertising to consumers may also result in disability or death, similar events in China from a planned economy has gradually the process of changing to a market economy have taken place; third, potentially harmful. As the speed of dissemination of false advertisements, and other characteristics of a wide area, giving the normal operation of market economy, enormous obstacles to the entire economic system and economic order had a very bad influence, so that consumers do not trust the Market to enhance each other to take precautionary measures, such as the purchase of goods or servicesOf finances and auditing standards, conditions more carefully, critically, an increase of consumers to purchase goods or services, the difficulty of transactions between market players are becoming increasingly complex, the Government's increased investment in market management, this is bound to increase transaction costs to society caused great waste, a serious obstacle to economic development.

False advertising content is bound to mislead, deceive consumers, the corresponding harm on our society. It is manifested in two aspects: Firstly, it destroys the fundamental basis of truth in advertising to make consumers suspicious of advertising, affecting the positive role of advertising. According to the survey, China's consumers, 85% of people think that most commodities are not as good as advertised, 66% said that ads need to be resolved at this stage is a false nature; second, due to destruction of truth in advertising , so that the interests of consumers of property and personal interests have been violated. Specifically refers to misleading due to false advertising to enable consumers to purchase their goods or services after the deceived, so that consumers are subject to different levels of property damage is more serious is misleading due to false advertising to consumers may also result in disability or death, similar incidents in China from a planned economy to a market economy step by step process of changing from time to time occur; third, potentially harmful. As the speed of dissemination of false advertisement itself,? Characteristics of a wide area, to the normal operation of the market economy created a huge obstacle to the entire economic system and economic order had a very bad influence, so that consumers do not trust the main market, mutual improved preventive measures, such as the purchase of goods or services, auditing standards, as conditions grow more cautious? strict, an increase of consumers to buy goods or services, the difficulty of transactions between market players are becoming increasingly complex,? Government management, increased investment on the market, this is bound to raise the transaction costs to society caused great waste, a serious obstacle to economic development.