奢侈品英语

名词解释 ：奢侈品(Luxury)在国际上被定义为“一种超出人们生存与发展需要范围的，具有独特、稀缺、珍奇等特点的消费品”，又称为非生活必需品。你知道怎么用英语表达吗?

Coach, the maker of luxury handbags and other sundry accessories, has been having a rough year.

It's a problem all luxury brands face, especially public ones: How can you both sell enough on a quarterly basis to make Wall Street happy while at the same time maintaining the aura of exclusivity that got you where you were in the first place?

Part of it is certainly hard-charging competition from newer brands, but the bigger problem may have been growing too fast in the first place.

蔻驰是世界著名的奢侈品品牌，主营手袋和男女配饰，但其今年业绩欠佳。

不仅是蔻驰，全球所有奢侈品品牌，尤其是大众品牌，都在面临这样一个问题：如何保持令华尔街满意的季度销量，同时保持产品独有的格调，不违背其品牌初衷?

攻势猛烈的新兴品牌自然是挑战之一，但更大的问题可能首先来自于产品的过快发展。

【讲解】

文中的 luxury 就是“奢侈品”的意思，是可数名词，如：She can't afford to spend money on luxuries since her salary is low.(因为她的工资低，所以买不起奢侈品。);也可以解释为“奢侈，豪华”，此时用作不可数名词，如：a life of luxury(奢华的生活)。

第二句中的quarterly是形容词，意为“季度的”，如：quarterly report(季度报告);也可以作名词，解释为“季刊”，如：literary quarterlies(文学季刊)。