fangfang19880923
1, foresight, the starting point for the local community Back in 1985, then-general manager of the KFC Meyer, the first of the world's population, with unlimited potential of the China market had a keen interest in the development of China's initiation of the idea. In 1970,1971 fully absorb the development of Hong Kong after the failure of lessons learned, it profoundly aware of this ancient New World in the development of the first to overcome the difficulties that familiarity with and understanding of China's cultural heritage, this clever and the first choice of Singapore as the gateway to China Before the pilot (Singapore Putonghua, living habits and most close to the mainland, and Hong Kong speak Cantonese, the local characteristics of thick enough). 1986 of April, Meyer is taken decisive action, the restructuring of the Office of KFC in Southeast Asia. At the same time, in order to ensure access to the China market autonomy of the strategic repurchase in Singapore all the franchise (then Singapore KFC business is to empower others), to advance in the Chinese market, thus removing the ownership of independent development obstacles. In late September, Wang Dadong appointed as deputy general manager of KFC in Southeast Asia, shoulder the heavy task of developing the China market. Wang Dadong was born in China, the typical Chinese culture growth background in the United States to study with rigorous professional training. KFC is the company has many years of middle-level management personnel, and is familiar with and understand the unique culture of this business, especially in China had run the successful experience of the catering industry, this cross-cultural experiences of the China Development KFC crucial.
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