人群定位英文

First, product localization: The science and technology, the wisdom, the fashion will innovate the mobile phone, may touch wide screen iPod as well as Internet communication facility these three products merges into one organic whole perfectly.iPhone has introduced and is in the lead the new software's brand-new user interface based on the large-scale multiconductor display monitor, lets the user then control iPhone with the finger. Second, the consumer locates: High-end crowd basis to product characteristic analysis, we goal expense group localization high-end public figure.They are possibly the company superintendents, because of the enterprise need, has a higher request regarding handset's function.They also possibly are at the enterprise ascent stage, the great undertaking initially become, the high-end handset is their status status symbol.Regarding this first-order level's crowd, I phones both can satisfy them to the high-end technology substantive need, and can meet their psychological need.Third, advertisement goal: Propagandizes the promoted product in the Xuzhou market, enables the consumer to have a defined concept to the product, achieves enters the Xuzhou market the goal. Fourth, advertisement creativity 1, film and television advertisement: "a Palm World" picture: A successful public figure stands in the commercial building, the right hand is taking I phones, the people who the bird's eye view bustles about, on the face is the calm calm smile.Slowly, his vision changes to own handset, inside starts to broadcast the video frequency, summit of the palatial mountain, the white clouds flutter slowly, the picture is majestic, the breadth of spirit is extraordinary.Suddenly, the handset video amplification turns the real picture, the advertisement archives splits out: Between I PHONES chats, a palm world! 2nd, plane advertisement: "Function" picture: The spacious big house, anything does not have, to have a luxurious hand seat-s on a plane, is placing the super big Iphones handset. Archives: Had it to be enough! Fifth, media plan: Passes through to the Xuzhou market various media analysis, designates the metropolis morning paper finally, the Peng city evening news, "Leads Life" the magazine, the Xuzhou television station, the Peng city Windows five media delivery advertisement. 1st, metropolis morning paper: The newspaper, the showing strong trend media's brand superiority, suits the delivery brand advertizing. A folds 3 edition of 1/2 color printing, a week two times, puts in continuously for three weeks.

一、产品定位：科技，智慧，时尚 One. Product location: technology, wisdom ,fashion将创新的移动电话、可触摸宽屏iPod以及因特网通信设备这三种产品完美地融为一体。incorporating the three products of mobile phone , touchable wide-screened ipod and Internet Communication Facalties perfectlyiPhone引入了基于大型多触点显示屏和领先性新软件的全新用户界面，让用户用手指即可控制iPhone。 iPhone has introduced a brand-new User Interface which is based on the large-scale multiconductor screen and advanced software, thus it allow the user to operate iPhone by fingers二、消费者定位：高端人群 consumer location: high-end comsumers根据对产品特点的分析，我们将目标消费群定位高端人士。On the analysis of the products' particularity, we intend it for the high-end consumers他们可能是公司管理者，因为事业需要，对于手机的功能有更高的要求。They may be a company's manager, because of the requirement of their profession, thay have higher demand for their phone's functions他们也可能处于事业上升阶段，大业初成，高端手机是他们身份地位的象征。They may also be in the stage of promotion in their career, before achieving great accomplishments, high-end mobile phone is the symbol of their status.对于这一阶层的人群，I phones既能满足他们对高端技术的实质需要，又能满足他们的心理需求。to people of this class , iPhone can satisfy the practical need of high technology they have as well as their pschological demand.

Abstract: Through analysis of target market, development of Chinese fast food and locating certain customers,we drew the conclusion of Chinese fast food's developing strategy. Key words: Chinese fast food, Target market, characteristic of development