babycarolyn
Media, especially change and development of mass media are having inestimable influence on the mankind's spread activity. Before the mass media activity prevails, their embryonic forms appear. But mass media activity and embryonic form have not been paid close attention to by the society over a long time. Finally, the innovation of media and popularization from top to bottom impel the mass media activity to become a kind of essential social behavior . Then mass media, this kind of social phenomenon and media, improves itself and arouses the attention from society together, thus promoted dissemination especially establishment and development of masses' dissemination. Such social resources of media are monopolized by the upper class initially. And emerging advanced mass media itself make such social resource constantly more and more masses important reason known one of. Improve the above change that brings to compare with media, its impact on activity traditional concept and shape of mass media is deeper, impel people to redefine the mass media activity from all directions. In the face of new idea and new change these, social different fields should make correct judgement and take action, come, employ mass media favorable. We also should see popularization of advanced media (mean Internet mainly) and employ, make mass media a great deal of question of activity show especially, come out too. Question these reflect in bad information dissemination, people and media relation alienation two mainly. It is to improve the active demand of the mass media environment to spread and organize with audience's improvement of the quality of both sides.
猫19820728
传播，英译为Communication，它的含义有通信、传达、交流、交往、传染、交通等。
两者相比较
传播学最基本的概念
传播的含义
传播主要有4种类型：
在传播学中专指“心”的共有，并不涉及“物”的共有。强调传播者与接收者对信息的分享。既传播的出发点，又是其归宿。
传播能实现“共享”的情况似乎是多数，但也有相反的情况发生，如：
强调“传播”是穿着意图对接受者施加影响，改变对方（认知、态度或行为）的过程。
此说指出显示生活中存在着大量带有功利性的传播现象，缺点是不正确地将其当成了一切传播现象的特征。
强调“传播”是传播者与接受者之间开展的仪式（如庆典、晚会）。偏重其仪式，而非信息性。
与“共享”、“影响”相似，但不能涵盖全部的传播现象。
传播是符号的流动。传播者与接受者之间传达的。既可以是信息，又可以说是意思。
意思+符号=信息。（如企业LOGO）
所谓“传播”，即传受信息的行为（或过程）。
优点：简单，明白，具有盖度概括性和普遍适用性，可视之为对各家之言，取长补短的结果。
神仙鱼左倾45
Media, especially in the mass media reform and development of human communication activities of immeasurable influence. In mass communication activities, the prototype is already before. But the mass communication activities and in very long period not concern. Finally, the media and innovations in popularity of mass communication activities to become an indispensable social behavior. Then the social phenomenon and mass communication media change caused by social concern themselves together, and promote the communication of mass communication, especially the development and establishment. This kind of social media resources are the upper society monopoly. The advanced and mass media itself is that social resources has been more and more the master, one of the important reasons. With the media revolution, compared to the change of the traditional concept and mass communication activities of the form, encourage people more profound influence from various angles to redefine the mass communication activity. Faced with these new ideas and new change, social aspects should be made a correct judgment and action to more favorable used the mass media. We should also see advanced media (mainly refers to the popularization and application of Internet) also makes the mass communication activities problems. These problems are mainly embodied in bad information communication and alienation and media relations. Transmission organizations and the improvement of the quality of both the audience is to improve the urgent needs of mass communication environment.
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