journeyjasm
Abstract : Since the birth of modern advertising , false advertising law also will appear , but with the continuous development of market economy and the mass media , the number of false and illegal advertising more and more . This article reveals the reason for the proliferation of false and illegal advertising , and the corresponding governance programs made for these reasons . The main reasons are advertisers, advertising operators and advertisement publishers for their own interests , regardless of the legitimate interests of consumers, manufacturers publish false and illegal advertising, which is one of the causes of the spread of false and illegal advertising . In addition, from the consumers themselves, many consumer awareness of the law is not strong, difficult to use legal weapons to safeguard their legitimate rights and interests. Since China is still in the primary stage of socialism , the market economy is still not perfect , it also led to the administrative department of China's advertising industry for the supervision and management can not achieve good results . The rapid development of modern advertising industry , more and more forms of advertising , supervision and management of the advertising industry is imperative to adjust and improve advertising law , follow the development of the times, this is false and illegal advertisements governance must be done . Secondly , governance false advertising law also requires the mass media with television, radio, Internet , newspapers, magazines and so on , no matter what kind of media , in disseminating advertising needs remember only real advertising in order to be released , must not be for the benefit of the moment and ignore the interests of the public. Meanwhile, the management of illegal false advertising consumers themselves also need to raise awareness of the law , for false advertising law must resolutely resist when their own interests are damaged , we must learn to use legal weapons to safeguard their legitimate rights and interests , and never let false advertising publisher escape the law . For a variety of false advertising , to be clear demarcation true and false advertising , but also to clear the kind of false advertising.Keywords : false advertising law ; flooding causes; governance approach来自于google翻译，未修正。
鹭鹭的宝贝妞
gavin7991 - 举人 四级 说的很详细，但更加简洁明了的说法是：硕士论文用thesis，eg. MA thesis (文学硕士论文），博士论文用dissertation, 学期论文或发表的文章可用paper，essay指篇幅较短小的文章，相当于作文类或散文类
优质英语培训问答知识库
