传播现象英语

没有具体的定义，只可意会，不可言传！

Media, especially change and development of mass media are having inestimable influence on the mankind's spread activity. Before the mass media activity prevails, their embryonic forms appear. But mass media activity and embryonic form have not been paid close attention to by the society over a long time. Finally, the innovation of media and popularization from top to bottom impel the mass media activity to become a kind of essential social behavior . Then mass media, this kind of social phenomenon and media, improves itself and arouses the attention from society together, thus promoted dissemination especially establishment and development of masses' dissemination. Such social resources of media are monopolized by the upper class initially. And emerging advanced mass media itself make such social resource constantly more and more masses important reason known one of. Improve the above change that brings to compare with media, its impact on activity traditional concept and shape of mass media is deeper, impel people to redefine the mass media activity from all directions. In the face of new idea and new change these, social different fields should make correct judgement and take action, come, employ mass media favorable. We also should see popularization of advanced media (mean Internet mainly) and employ, make mass media a great deal of question of activity show especially, come out too. Question these reflect in bad information dissemination, people and media relation alienation two mainly. It is to improve the active demand of the mass media environment to spread and organize with audience's improvement of the quality of both sides.

我也认为郭庆光老师在《传播学教程》一书中的定义比较权威，请你查看。

"传播" 在工具书中的解释 1、人们凭借语言符号或非语言符号,通过特定的媒介和渠道,直接或间接地传递和交流信息、意见、思想及感情的过程。按照传播的范围,可分为(1)自我传播,即一个人的内心活动受外界刺激引起的自言自语、自我反省和沉思默想,它影响人们对自我和世界的认识; (2)人际传播,这是两人以上在交往中进行的信息处理过程,也是传播者对信息编码,...... 查看全文 2、又译交流,传通等。人与人之间所进行的信息交流过程,人类社会普遍存在的现象。在人类社会中具有极大的作用,是沟通和维系人类社会各种关系的基本纽带。没有信息交流活动,人们就无法同外界打交道,无法从事社会生产和社会活动,社会也就无法存在,更无法发展。人们进行信息交流活动的目的在于交流思想、感情、生产生活经验、知识?..... 查看全文 3、又译“传”或“交流”。一种社会性传送信息的行为。源于拉丁文的co-mmunis,意思是“与他人建立共同意识”,是个人之间和集体之间以及集体与个人之间交换、传递新闻、事实、意见的信息过程。 “传学”认为“传播”是一切社会信息交流的实质:无论何时人们相互之间建立正常关系,他们之间所出现的传播制度的性质、形式以及所能达...... 查看全文 4、又译为“传”、“交流”、“交通”等,广义上指自然界一切信息的传递,狭义上指人与人之间信息的传递与分享。通常我们所说的传播是指后者。按通道的方式,传播可分为三类:一、人际传播,即人与人之间面对面地示意、谈话、讨论问题。二、媒介传播,即人与人、人与组织之间通过信件、电话等方式传递意见、交流思想。三、大众传播,?..... 查看全文 5、所谓传播,是英语Communication一词在设计领域的意译。它的原意还有通信、交通、交换与传递等含义。意谓通过某种“物”进行在人际间的交往。这种物既可以是具体的有形之物,如在人际间赠答的礼品;也可以是抽象的无形之物,如在人际间交换的信息。一般,通信是抽象的无形之物在个人间的传递,而传播则是抽象物在社会大众间的传递?..... 查看全文 6、“传播”是指所有有次序的过程,及除了“发明”之外,在各种不同的社会中所产生的文化相似性,它包括三种不同类型的历史过程。(1)文化传播的发生,有时是经由具有该文化之人的迁移,一种有时称之为“基本传播”或“文化散布”的过程。英国习惯法体系之远播美洲及大洋洲,就是一个实例。(2)有时候传播可以经由直接的采借或文化的“......