美梦似路长!
品牌在一个公司的作用还是比较大的,但在我觉得想推广出去更难,因为现在推广的成本越来越高了,而且免费的推广自己也不会做,所以部分让锦随推帮忙的,每个月都会做一点,已经三年了,现在不做推广也会有客户。
映雪堂明
“彩云红·红岁”依托中国茶市场上位,借助中国在茶文化上的领导地位,借茶文化的大势进军红茶领域,以得天独厚的资源优势和技术优势为前提,以独特大胆的品牌策略为主导,成功地培育了“彩云红”、“红岁”、“贵喜”、“一顶天”、“beauty sky”五个顶级红茶品牌。以高品位、时尚化、国际化的标准和视野,重新定义和展示了中国高端红茶的形象,再现了中国红茶在国际市场的摧残与辉煌。 “the pink clouds red · red year old” depends on the Chinese tea market superior, with the aid of China's in tea culture leading positions, enters the black tea domain taking advantage of the tea culture's situation, take the advantageous resources superiority and the technical superiority as a premise, take the unique bold brand strategy as the leadership, cultivated “the pink clouds to be red” successfully, “the red year old”, “expensive happy”, “one at the most”, “beauty sky” five top black tea brand. By the high grade, the fashion, the internationalization standard and the field of vision, redefined and had demonstrated the Chinese high-end black tea's image, has reappeared the Chinese black tea in international market devastation with magnificent. 在产品定位上,“彩云红·红岁”将自己定位为高端红茶品牌,目标客户定位非常明确,即高收入人群、高职位人群、高端会议礼品。以经典对抗流行、以深层次的文化内涵对抗快速茶饮文化,迅速跃升到高端品牌的行列。 In the product localization, “the pink clouds red · red year old” will locate for the high-end black tea brand, the goal customer localization is explicit, namely high income crowd, high position crowd, high-end conference present. By the classics resistance popular, drinks the culture by the deep level's cultural connotation resistance fast tea, jumps rapidly to the high-end brand ranks. 观其品牌塑造的过程,从借势而起到小众潮流到国际视野,每一步都有其独特的烙印。但是“彩云红·红岁”的品牌营销之路还存在诸多问题,本文希望通过对该企业品牌营销策略的分析与探讨,为其提出有用的建设性建议。 The view its brand mold's process, from takes advantage of somebody's authority, but the small numerous tidal current to the international field of vision, each step has its unique brand mark. But “pink clouds red · red year-old” road of the brand marketing also has many problems, this article hoped that through to this enterprise brand marketing strategy's analysis and the discussion, puts forward the useful constructive proposal for it. 彩云红·红岁 Pink clouds red · red year old 品牌营销策略 Brand marketing strategy 品牌推广 Brand promotion 存在问题 Existence question
小狮子女王
策划之类词,英语绝对没有此类万能词,不得不区别对待: Contrive ---针对产品 Scheme -----针对方案、程序 Project ----针对商务项目(广义) Plan -------针对一般活动 Develop ----针对事业(广义) Mastermind--针对高智能(隐蔽)行动 Concoct-----针对不光明行为 Conspire----针对阴谋 推广: promote-----针对商业产品 popularize----普及推广(教育知识等) spread---普及传播这里你要的应该是商务方面的,可以用:to develop and promote sth.
吸管狂魔
策划推广:Planning Promotion
短语:
品牌策划推广 Planning to promote brand ; Brand Plan Promotion
策划推广经理 Marketing Communications Manager
渠道策划推广经理 KA
奢华品品牌策划推广 AUGSDA
英语文案策划与推广 Market Article Writer and Editor
市场策划与推广专员 HAPQ
推广策划 Promotion Planning
网络策划执行与推广 network planning implementation and promotion
营销推广策划 marketing extend plan
扩展资料:
策划 [cè huà]
(谋划) plan; plot; scheme; engineer; machinate
hatch a plot
策划阴谋
plot behind the scenes
幕后策划
scheme for sth
策划某事
carefully calculated; elaborately planned
精心策划
plot in secret
策划于密室之中
A plot was hatched with secrecy
一个阴谋在暗中策划着
推广 [tuī guǎng]
popularize; spread; extend; generalization
spread the scientific method of management
推广科学管理方法
popularize research results
推广科研成果
popularize the common speech (putong hua); popularize the common spoken Chinese
推广普通话
spread [disseminate] advanced experience
推广先进经验
popularize and apply scientific and technical achievements
推广应用科技成果
disseminate and apply major scientific and technological research achievements
推广应用重大科技成果
短语:
推广费用 promotion expenses
推广品种 commercial variety
萌萌尛宝贝
"The red red rosy clouds · year " relies on China tea marketplace superordination , draw support from the Chinese leading position on tea culture, the general trend of events taking advantage of tea culture marches towards the Black Tea field, on the premise of advantages in natural resources and technological superiority abounding in gifts of nature, use distinctive bold brand tactics is to have cultivated "the red ", red year " of rosy clouds" dominant , successful ", the expensive happy event " ", one day " ", beauty sky " five are equivalent to the level Black Tea brand. With the high-grade, Trends Cosmopolitan-rization, internationalization standard and ken, the image again, having defined and showing high-end Black Tea of Chinese has been have reproduced Chinese Black Tea be destroyed in international market and splendid. On product allocation, "rosy clouds is in favor for a red year of ·" with self fixing position for high-end Black Tea brand , the target customer fixes position very definitely , is tall invisible income crowd , tall position crowd , high-end convention gift. Resist the fleetness tea being popular for , opposing with deep-seated culture connotation with classics drinking culture, the prompt zoom arrives at high-end brand ranks. Observe the process that whose brand molds, secondary take advantage of a power but get up to numerous minor trend to international ken, every single-step has whose unique brand. There exists a lot of problem in "red red rosy clouds · year " brand camp road of reporting back after but , the main body of a book is hoped by the fact that brand camp sells tactics analysis and investigation and discussion to that enterprise , is that the person submits useful constructive suggestion.Keywords: "Red red rosy clouds · year " brand camp sells the tactics brand being extended having the problem