• 回答数

    3

  • 浏览数

    346

圣莱德厨房电器
首页 > 英语培训 > 营销技巧培训英语

3个回答 默认排序
  • 默认排序
  • 按时间排序

小马楠仔

已采纳
我喜欢英语

营销技巧培训英语

313 评论(13)

是淡淡的忧伤啊

鞋子的故事The story of shoesA shoe company were dispatched A, B, C, D four salesmen and sell shoes on an island. A salesman to island, find the islanders don't wear shoes, therefore concluded: the islanders don't wear shoes, shoe here no market. After going elsewhere report market. B salesman to island, find the islanders don't wear shoes, so he immediately notice to the company, said here let you have no shoes, the market potential is tremendous, requiring companies will immediately sent to large island, shoes. C salesman to island, find the islanders don't wear shoes, so he thought: if people don't wear shoes, it seems here used to sell shoes, I'm afraid it is difficult for people to accept and market prospect is not optimistic. 814 take it as it comes, look first, then sightseeing tour. D salesman to island, find the islanders don't wear shoes, thought, why? Is the custom? Or the weather? Or other reasons? So he decided to take in. He first notify the company to prepare, here once immediate delivery, open markets, through research, originally, residents believe that people only after death to heaven in the road to wear shoes. So here, right down to a number of problems plaguing the king to people living, as long as it is, don't wear shoes. A salesman just see people don't wear shoes, and judge here sell shoes without market. Conclusions a bit arbitrary, but not to waste time. B salesman just see people don't wear shoes, thus judge here shoes market potential is tremendous, immediately put plenty of shoes to the island of sales, every day, hoping to escape the propaganda, people, and avoid them like the plague, a few months, sell only poor several pairs of shoes. Who will eventually have to please to packing shoes, conclusion is: people don't wear shoes, also need not shoes, shoe market. No island, C salesman in the island, found everywhere only someone dies just wear shoes, living is not to wear shoes, and the number of die every year on the island. Conclusion: this island and sell shoes without market. Then go back to report to company trips, doing something else. D salesman in the island, found that people everywhere are believed to heaven only after death way shoes, living is not wear shoes, and number of people die every year on the island. D salesman learned these situations: people don't wear shoes, so people in work and daily life can effectively protect the foot is not? Since people believe that people only after death way to heaven, and then find shoes can not only protect another foot and can avoid the concept of "things" shoes instead? With doubt, he again for further investigation. Survey results, the islanders found it very popular with the disease, the foot many residents hoping one can effectively protect the foot, but also can avoid "shoes" concept of supplies, hence D salesman according to local actual condition, and designs a completely different "shoes" spats supplies, socks, a bottom specially reconstruction of socks. After many people respond well to try and improved. D salesman immediately sent to the company and design requirements, organize production in accordance with the company immediately, as soon as possible to pattern island. in the days that followed, through D salesman of continuous efforts, the company produced socks in the island ", "sales increased, the islanders because of the characteristics of spats supplies, daily work and life more convenient, foot significantly reduced, diseases of the company, a new product in the island a huge success sales. actually, four salesmen practices are not wrong, but their fortune differ. The salesman is a Japanese, a Malaysia ,a Singapore,and a Chinese. 鞋子的故事 一家制鞋公司分别派出A、B、C、D四个推销员同时去一个岛上推销鞋子。 A推销员来到岛上,发现岛上居民都不穿鞋子,因此得出结论:岛上居民不穿鞋,卖鞋在这里没有市场。打道回府汇报情况后去别处开拓市场。 B推销员来到岛上,发现岛上居民都不穿鞋子,因此他立即向公司发出通知,说这里的让你们都没有穿鞋,市场潜力巨大,要求公司立即将鞋子发来岛上,准备大量销售。 C推销员来到岛上,发现岛上居民都不穿鞋子,于是他想:既然人们都不习惯穿鞋子,看来这里卖鞋子恐怕人们很难接受,市场前景并不乐观。既来之则安之,先看看,接着到各处观光考察。 D推销员来到岛上,发现岛上居民都不穿鞋子,心中暗想,为什么呢?是习惯?还是气候原因?或者其他原因?于是他决定先调查清楚在做打算。同时他通知公司先组织货源,做好准备,这里一旦打开市场,立即发货, 通过调查得知,原来,这里的居民都相信,人只有死后在去往天堂的路上才能穿鞋子。所以这里上到国王,下至黎民百姓,只要是活人,都不穿鞋。 A推销员只是看到人们都不穿鞋,便断定在这里卖鞋子没有市场。做出结论有点儿武断,但没有浪费时间。 B推销员只是看到人们都不穿鞋,从而断定这里的鞋子市场潜力巨大,便立即把大量的鞋子运来岛上销售,结果每天早出晚归,费尽口舌向人们宣传,结果人们纷纷躲开,唯恐避之不及,几个月下来,只卖出可怜的几双鞋子。最后不得不请人将鞋子装箱运回,结论是:这里人们都不穿鞋,也不需要鞋子,岛上卖鞋没有市场。 C推销员在岛上各处去调查,发现只有有人去世时才穿鞋子,活着的人是不可以穿鞋子的,而且每年岛上死去的人数并不多。于是得出结论:这个岛上卖鞋子没有市场。随后回公司汇报交差,去做别的事情了。 D推销员在岛上各处去调查,发现人们都相信人只有在死后去往天堂的路上才穿鞋,活着的人是不能穿鞋的,而且每年岛上死去的人数量不是很多。 D推销员了解到这些情况后想:人们都不穿鞋,那么人们在工作和日常生活中脚部不是得不到有效地保护?既然人们都相信人只有在死后去往天堂的路上才穿鞋,那么能否找到另一种既能保护脚部又能避开“鞋子”概念的东西代替?带着疑问,他又下去做深入调查。调查结果果然发现,岛上居民患脚疾的非常普遍,很多居民也希望有一种既能有效地保护脚部,但又能避开“鞋子”的概念的用品,于是D推销员根据当地实际情况,亲自设计了一种完全有别于“鞋子”的护脚用品——袜子,一种底部经过特别改造的袜子。在经过许多人的试穿、改进后反应良好。D推销员立即将图样和说明发送到公司,要求公司立刻按照图样组织生产,尽快发到岛上来。 在接下来的日子里,经过D推销员的不断努力,公司特别生产的“袜子”在岛上的销售逐渐增长,岛上居民因为有了这种特质的护脚用品,日常工作和生活方便多了,患脚疾病的明显减少,公司的一项新产品在岛上销售获得巨大成功。 其实,四个推销员的做法都没有错,只是他们的运气不同罢了。这几个推销员一个是日本人,一个是新加坡人,一个是马来西亚人,一个是中国人。

159 评论(9)

丸子丸子小樱桃

Marketing business training

88 评论(14)

相关问答