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Market trend had intended orderIn recent years, many market prosperity MP3 manufacturers are joined to MP3, but because the market on brand too messy, causing MP3 industry profits with other company brand and the price superiority, domestic companies want to the American market position must have the correct marketing strategy.Competitor orderIn MP3 market, some international brands such as apples, SONY entrenched high-end. But in the market, the patriots will be Newman's biggest rivals. Patriot MP3 timbre, good after-sale service, but the disadvantage is not stylish.Positioning order and businessesNewman MP3 major consumer groups are teenagers, exquisite shape, because Newman stylish MP3, now young people pursuit. In the same type of products, Newman MP3 on price is close to the student's level of consumption. Campus in the sales activities. Newman MP3Summary Marketing businessesAt the beginning of the company founded Newman is determined to develop independent research and development ability, the production of high-end product, the price is lower than that of the same level. Newman to do with international products, technical insolently price close to American consumers to meet the development concept, in pursuit of fashionable young group.Product businesses had intendedNewman in MP3 products development ability, will take the lead in using the M380 Newman, philips PNX0102 decoding chips are international rare this chip manufacturers. And to walk in the forefront of the Newman, in parallel MP3 hasn't been all known, Newman had early before releasing their first parallel MP3. Never than your competitors, this is the first step to attract young group advantage Newman.Pricing businessesPrice for consumers is very important, Newman MP3, price and performance so 1G / 29 $, however, compared to $39 2G/type, on price is absolute advantage. Newman,Promotional businessesThe product is not listed in the previous two months, Newman had in many websites advertisement, Newman MP3 products function has been known. In the website also Newman held "prize contest, answer questions for free MP3" Newman.Larger businessesDue to the Newman in the international market is still in the initial stage, so we'll put products distribution to the world of electronics store cities, and gradually set up a brand stores and after-sales service to improve our service.
追疯子的风筝
Market trend description and analysis the MP3 market flourishing as never before, many manufacturers joined in recent years to the MP3 market, but because in this market the brand was too disorderly causes the MP3 profession profit to slide, facing in other company brand and the price superiority, the domestic manufacturer wish occupied the small space in the American market to probably have the correct marketing strategy. Competitor analysis in the MP3 market, some international brand like apple, Sony and so on defends stubbornly the high-end. But in the end market, the patriot will be the Newmann biggest competitor. Patriot's MP3 acoustic fidelity is good, post-sale service, but the shortcoming is the contour insufficiently fashionable new tide.the Positioning analysis and strategy Newmann MP3 main expense community is young people, because Newmann the MP3 contour is fine, the fashionable new tide, conforms to now young people's pursue. In the same type product, Newmann MP3 compares in the price draws close to student's consumption level. Develops Newmann MP3 in the campus the sale campaign.beginning Marketing strategy summary the Newmann company establishes was determined that develops the independent research and development ability vigorously, in the production the high-end product, the price actually generally is lower than the same rank product. Newmann wants to make the technology rude and the international product, the price draws close to the American consumer's development idea, devotes to satisfy the pursue tidal current fashion young community. Product description and strategy Newmann researches and develops on ability on the MP3 product to be very strong, Newmann M380 took the lead to use the Phillips PNX0102 decoding chip, was internationally the unusual use this chip manufacturer. Moreover Newmann dares in the time front row, before colored tablet MP3 has not possessed the human knew very well, Newmann early had already promoted oneself first section of colored tablet MP3. Forever first walks compared to the match one step, this is Newmann attracts the young community the superiority. Pricing strategy the performance-to-price ratio regarding the consumer is the great importance, the Newmann MP3 performance is so splendid, price also 1G/29$,2G/39$, compares the same type product, Newmann has the absolute superiority in the price. Promotional strategy the product did not have the going on the market first two months, Newmann already to publish the advertisement in many websites, the Newmann MP3 product function already was known very well by the human. Moreover on-line also conducted in Newmann's official “had the prize to compete guessed that responded the topic free to bestow Newmann MP3”.because Distribution strategy Newmann was still at the start stage in the international market, therefore we in the sub-underwriting world each big city electronic products market, and open gradually the brand exclusive agency and the post-sale service point consummate our service.
明天再说0865
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Market trend description and analysisMP3 market in recent years, unprecedented prosperity, many manufacturers have added to the MP3 market, but because of its brand on the market caused by too much clutter MP3 industry, the decline in profit in face of the company's brand and price advantages, domestic manufacturers would like in the U.S. market occupying a seat must have the correct marketing strategy.Competitor analysisIn the MP3 market, a number of international brands such as Apple, Sony and other high-end stick. In the mid-market, the Patriot will be the Newman's biggest competitor. Patriot's MP3 sound quality is good, service is good, but the drawback is that not enough fashion trendy appearance.Positioning analysis and strategyNewman MP3's main consumer group is young people, because the Newman MP3 beautiful shape, fashion or fashion, consistent with the pursuit of young people today. In the same type of products, Newman MP3 relatively close to the students in the price level of consumption. Within the campus Newman MP3's sales activities.Marketing strategy summaryNewman's commitment to the creation of beginning to develop independent research and development capabilities, manufacturing high-end products, prices are generally lower than the same grades. Newman Technology rude to do with international products, the price close to U.S. consumers, the development of philosophy, seeks to meet the fashion trends in the pursuit of younger age groups.Product description and strategyNewman MP3 products a very strong R & D capabilities, Newman M380 were the first to use the Philips PNX0102 decoder chip and is rare in international adoption of the chips. And Newman dared to walk in the forefront of the times, in the color of all MP3 has not been known before, Newman had an early launch of its first color screen MP3. Is always better than rivals, ahead of Newman to attract younger age groups it is advantages.Pricing strategyCost-effective for consumers is extremely important, and Newman MP3 performance was so great, the price, but 1G/29 $, 2G/39 $, compared to the same type of products, price Newman has the absolute advantage.Promotional strategyProduct has not yet listed on the first two months, Newman had been on many sites advertise products that feature Newman MP3 already been known. Also in Newman's official line also held a "prize quiz, correct answers subject complimentary Newman MP3".Distribution strategyAs Newman in the international market is still in its infancy, so we will distribute the product to the world's major shopping malls in the city's electronic products, and gradually opening the brand stores and service points to improve our service.
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