消费者行为的英文

前者是：组织市场购买行为是指各类组织机构确定其对产品和服务的需要，并在可供选择的品牌与供应商之间进行识别、评价和挑选的决策过程。后者是：消费者购买行为，是指消费者为满足其个人或家庭生活而发生的购买商品的决策过程。消费者购买行为是复杂的，其购买行为的产生是受到其内在因素和外在因素的相互促进交互影响的。

最专业的回答~consumer's purchasing behavior in marketing

consumer's purchasing behavior in marketing management

有4种消费类型,这是按产品种类分类的.There are four typical types of buying behaviour based on the type of products that intends to be purchased.1.Complex buying behaviour(复杂购买行为):the individual purchases a high value brand and seek a lot of information before the purchase is made.(人们在购买时,需要考虑一系列因素,例如,买一台电脑,要考虑处理器类型,内存容量,价格,品牌等等)2.Habitual buying hehaviour(习惯性消费):the individual buys a product out of habit,e.g. a daily newspaper,cigerrate,salt, and so on.(日用品购买,如香烟)3.Variety seeking buying behaviour(多样化购买行为):the individual likes to shop around and experiment with different products.(仅仅是一种人类求多求花样的购买行为,就像你买衣服,喜欢各式各样)4.Dissnance reducing buying behaviour(降低失调的购买行为):buyers are highly involved with the purchase of the product,because the purchase is expensive or infrequent(也就是常说的追求名牌,追求名牌只不过是为了赢得status symbol)References(引用):网址引用里有些有用,有的是PPT,希望对你有帮助,如果没错就是这四种类型了,没有"中间型"吧?你看的分类是按什么分的,这个是按产品类型分的.Happy New Year!!

大学生信用卡：Campus Credit Card消费心理Consumer Psychology消费行为Consumer Behavior营销策略Marketing Strategy

组织市场购买行为分析 (Business Buyer Behavior) 组织市场购买行为是指各类组织机构确定其对产品和服务的需要，并在可供选择的品牌与供应商之间进行识别、评价和挑选的决策过程