权威人士英语翻译

3.2 first-person alludes to the reader (consumer)Advertising English is sometimes use first-person refer to consumers. In this situation, the speaker is usually one of its products or services are very satisfied with the consumer. For example:My Favorite Partner - NISSAN (NISSAN advertising),I 'm more satisfied (Moore cigarette ads)Oh, the price! (OIC glasses company).In an advertisement in the first person instead have bought NISSAN and its performance and service are very satisfied with the consumer. In the second advertisement, the first person refers a lady loves Moore lady will we meet in bars, in close friends tell the likes of Moore cigarettes. The third AD refer to a myopia, wearing glasses of OIC company was feeling very well. These advertisements are not the "I" on behalf of the company, but his subjective feeling, this makes more objective advertising. Because people tend to take no interest as guidance, the third opinion advertising in customer satisfaction to the reader comments will exert a positive influence. The person that use more objectively and more reliable advertising.Here again divide kind of case: the first kind of circumstance is the first person refer to social celebrities or authority. They were asked to advertisers, advertising praise yourself how like and trust that advertisers. This can attract more people's attention, also can increase the advertising persuasiveness. There are many advertisements are using this method, such as alex said referring to the advertising. As a global fame of the famous brand, alex advertising has been closely with stars. Marilyn Monroe, demi.. Moore, Catherine zeta Jones, etc. All star has appeared in the advertising. In China, has become the spokesman cheung pak-chi shampoo. You may envy such a supermodel star power, advertising tell you a truth, as long as we persist in using, alex will also bring you like a star's.This is another case first-person refer to ordinary people. Ordinary people in the advertisement, make more affinity, advertising is more close to the life, and more reliable. Such as washing advertising. Secret There is a girl say: "Spring Festival I play with my father where to go to a very funny." Then a scene, a man put a PenShang over others, then smiles to say: "excuse me, don't worry, have secret automatic". Later someone put a box of pigment pour on others, is composed of a "sorry to say, don't worry, have secret automatic". This advertisement will make readers, this product is very common that people are in use, and by people like it.3.3 first-person refer to advertisement publicity of commoditiesSome advertisements using first-person refer to advertisers products produced in this situation, people usually use personification writing advertisements. For example:I never doubt that you would love me first! Say not appearance is self-deception, flawless curve, you are my beginning. Crush However, one always 0-100 km, accelerating the advance ambitions, 7.2 seconds, the more I sudden move you yearn for. (Volvo car advertisement)In this AD in the first person generation is Volvo cars. Using a technique makes advertisement more is nifty and lovely, filled with milk, easy in commodities between consumers and establish an intimate relationship.3.4 first-person both readers and advertisers toPeople sometimes use "AD writing we" and "us" to refer to readers and advertisers. For example:Remove Us for you I (philips electronics)Remove Us time, tourists as Gospel, am, the Unreliable.The first-person plural inclusivity will put the same party advertisers and readers, this method makes readers and advertisers think stand aside, the interests of both parties seemed is consistent, advertisers to its thought, joys and sorrows, advertisers and the readers established an intimate atmosphere, readers and advertisers are virtually shortens the distance between psychology. This is largely dropped to the reader, advertisers doubts to buy their psychological its product or service to select its decision.怎么样？