波特五力英文

波特的五力模型，您要中文的还是英文的啊？给您英文的吧~既然你说的是英文名字..."Porter's five forces" is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. It uses concepts developing Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition".Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a business unit to re-assess the marketplace given the overall change in industry information. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability. Firms are able to apply their core competences, business model or network to achieve a profit above the industry average. A clear example of this is the airline industry. As an industry, profitability is low and yet individual companies, by applying unique business models, have been able to make a return in excess of the industry average.Strategy consultants occasionally use Porter's five forces framework when making a qualitative evaluation of a firm's strategic position. However, for most consultants, the framework is only a starting point or "checklist" they might use. Like all general frameworks, an analysis that uses it to the exclusion of specifics about a particular situation is considered naive.Porter's five force include three forces from 'horizontal' competition: threat of substitute products, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers.According to Porter, the five forces model should be used at the industry level; it is not designed to be used at the industry group or industry sector level. An industry is defined at a lower, more basic level: a market in which similar or closely related products and/or services are sold to buyers. A firm that competes in a single industry should develop, at a minimum, one five forces analysis for its industry. Porter makes clear that for diversified companies, the first fundamental issue in corporate strategy is the selection of industries (lines of business) in which the company should compete; and each line of business should develop its own, industry-specific, five forces analysis. The average Global 1,000 company competes in approximately 52 industries (lines of business).This five forces analysis is just one part of the complete Porter strategic models. The other elements are the value chain and the generic strategies

太多了啊 波特五力模型 Potter is five strength modelsFive strength models were put forward by Potter (Porter), it thinks that decision competition scale and five kinds of strength of the intensity exist in the trade, it influences the appeal of the industry that these five kinds of strength stand up synthetically. It is a kind of valid tool of the trade competition characteristic that is used for analyzing enterprises. Five kinds of strength involved in this model include: The new rival invades, the threat of the substitute, buyer's ability of negociation price, the competition between seller's ability of negociation price and extant competitor. It is determined that primary and basic factor of enterprise's profit ability is the appeal of the industry.The competitive strategy is speaking from the certain meaning to come from the deep understanding to the competition law which determine industry's appeal of enterprises. Any industry, no matter the domestic one or world, no matter the one that produce products or providing service, competition law reflect in to appoint at strength five competition these. So, five strength models of Potter are the strategy which enterprises often utilize while making the competitive strategy analyzes tools.These five kinds of competition effort stand up synthetically, it is determined that the enterprises in one industry obtain the ability of the average investment yield of going beyond the capital cost. The comprehensive effort of these five kinds of effort varies with industry. Change with development of the industry. The result is shown as the inconsistency of the inherent profit ability of all industries.These five kinds of effort have determined the profit ability of the industry, because they influence factors such as price, cost and investment return,etc.. For example, seller's ability of negociation price will influence cost of raw materials and other input cost; The intensity of the competition influences the cost of price and competition; New competitor's invading threat will limit prices, demand to make the investment for invading in defenceEnterprises can exert one's influence on these five kinds of effort through their strategy. If enterprises can influence the competition advantage of the industry where one stays by these five kinds of strength, then it can improve or weaken industry's appeal fundamentally, thus change the competition rule of this industry

波特五力模型是企业制定竞争战略时经常利用的战略分析工具，任何产业的竞争规律会体现在波特五力模型的五种竞争作用力上。

波特五力模型是将大量不同的因素汇集在一个简便的模型中，以此分析一个行业的基本竞争态势。五种力量模型确定了竞争的五种主要来源，即供应商的讨价还价能力、购买者的讨价还价能力、潜在进入者的威胁、替代品的威胁、来自在同一行业的公司间的竞争。

扩展资料

波特五力模型的作用：

波特五力模型确定了竞争的五种主要来源，即新进入者的威胁、供应商议价能力、购买者议价能力，替代品的威胁，及现有企业之间的竞争。这五种竞争力量决定了该产业的竞争强度和获利能力。在竞争激烈的产业，企业的收益率会趋向平均收益率，很难获得超额利润。

对于不同产业，各种竞争力量对产业竞争状况的作用和影响也不同。企业在制定战略时，应当深入分析所在产业每种竞争力量的来源和强度，确定这些力量对企业的影响途径和大小，以应对和利用产业竞争获取有利的竞争地位。

参考资料来源：

百度百科-波特五力模型

波特认为行业中存在着决定竞争规模和程度的五种力量，这五种力量综合起来影响着产业的吸引力以及现有企业的竞争战略决策。五种力量模型确定了竞争的五种主要来源，即供应商和购买者的讨价还价能力，潜在进入者的威胁，替代品的威胁以及最后一点，来自在同一行业的公司间的竞争。