推销口红英语作文

With a variety of rhetorical devices Rhetoric is language to enhance the beneficial effects of weapons, which the ad in English a very important role to play. Advertisements in English the most common figures of speech are: puns, exaggeration, alliteration, metaphor and personification. 1. Pun: that by the conscious use of language homonymy or polysemy phenomenon so that a two-tier have a different word meaning, that is, "quipped." For example: "Ask for More .-- More (cigarette)", "More" in English means: more and better. "More" is also President of the pronunciation of cigarettes, "Moore" in Chinese pinyin. Dual-language advertising in Ms. This language on cigarette ads did the best of both worlds, and infinite charm. Another example Rejoice shampoo ad: "Start Ahead (Reioce)." "Start" is meant to start, "ahead" of the meaning of the head, then this sentence is translated into Chinese: "road to success, from the beginning . "worthy of being called a classic model quipped. 2. Exaggeration: We've hidden a garden full of vegtables where you'd never expec t in a pie. This is the U.S. licensing Bisquick "mixed vegetable pie" in an ad. "Garden" is the term "garden" means, where the amount of words that "many." Here "a garden full of vegetables" is obviously an exaggeration. 3. Alliteration: it is a kind of rhyme. It refers to a sentence in, because of the adjacent initials of the same pronunciation of the sound generated. For example, "Never late on Father's Day.", 2 yuan Yun ei〕 〔a harmonious music to the United States; Another example is "Behind that healthy smile, there's a Crest kid." (Crest toothpaste) from Crest Healthy Smiles . 4. Analogy: It is common in English Rhetoric, one of the means he is此喻. It has two types of simile and metaphor. Metaphor is used to denote two different things similar to the relationship between. In the ad in English widely used to enhance the beauty of language. Cases (1) The most sensational place to wear stain on ur lips. (Selling lipstick ad) Lipstick metaphor here for the stain, it is trying to say is that this lipstick lips rubbed in this place full of enthusiasm, as if wearing a bright silky, transparent thin silk of the general. Euphemism to describe the subtle, it is full of imagination and expectation. Cases (2) Something within you is Dior. (Christian. Dior) This is a Christian is. Dior introduced Poison (poison) made by perfume ads, especially with the publicity in Poison, it seems better able to reflect where the ingenious metaphor. There is a charm in the heart, the natural distribution, or by the hearts of恶念can not be closed? This perfume came within two weeks, the average bottle sold every 50 seconds, breaking sales records the world, this wonderful contribution set ad. 5. Anthropomorphic: it is the material life than to have the person's appearance, personality and emotion, to give things to life, to make description more dynamic and innovative. For example: It maybe ur car but it's still ur baby. (Car ads) "car" is the meaning of cars in the ad, however it is described as "ur baby". "Baby" that is, "children" is "beautiful girl, pet" means. This rhetoric is the way people used to be the car ads, for products to life, make it a human face to the consumer to feel.