格子女77
Advertising campaign 广告推广integral communication system 整体传达系统visual communication system 视觉传达系统light box advertising 灯箱广告 philanthropy 做慈善old for new service 以旧换新raise donations 募捐CIS can be defined as: convey business operation principle and spiritual culture to an enterprise's stakeholders by using integral communication system, in particular, visual communication system, making them have the sense of identity and common value with the enterprise, portraying identity and creating good image for the enterprise. Levi's takes much attention on corporate image, and select leading stars, who can show the corporate's temperament, to be spokesperson. For example, Edison(Chen guanxi)'s youth and temperament can convey Levi's message to the public. Levi's always puts big investment to carry out advertising campaign and light box advertising at subway stations or busy part of cities; do philanthropy such as old for new service and raise donations for the associations strapping for cash. Levi's seeks to create good atmosphere to raise brand value.
雪後Sunny
IS generally defined as: the business enterprise principle of management and spirit culture, apply the whole communication system (especially visual communication system) across to the enterprise surrounding ties, and make it to the enterprise produce consistent identity and values, depicts enterprise personality, build the enterprise excellent image. Levi 's company attaches great importance to the company's corporate image. Choose to represent the high...