北条真理
像贴出来这样的字数还有几部分？ 1. Definition: Emotional marketing is a marketing strategy emphasizing psychological communication and emotional exchange to gain confidence and preference of cconsumers, increase the market share and find a competitive edge in the long run. In other words, it’s a process of fulfilling the physical and emotional needs of consumers through the creation of emotionalized products and means of emotionalized promotion. 2. Contents: Manufacture of emotionalized products, design of emotionalized trademark, establishment of emotionalzed price strategey and use of emotionalized promotion. 3. Illustrations: Products with a certain scent may easily draw consumers who like the scent, since scientifically olfaction is directly linked to the emotional center in our brain, and could affect our feelings and arouse memories. Following are practical marketing examples: textbook scented with chocolate, automobile ventilation giving out a scent of grass, dentist office scented with lavender, alarm clock giving out a scent of toast and hot coffee, guidebook scented with suntan oil, cigar scented with herbage, cabin lavatory sprayed with Chanel No.5 perfume. Some organizations like International Flavor & Fragrances in New Jeysey are designing and manufacturing potato chips, hamburgers, pet foods, toothpaste, etc. with varied scent or flavor. Surely the business will look up considerately. 4. Brand image: Brand image could arouse emotional imagery and confidence of the brand, and integrate people’s consideration, association, feelings and expectation of the brand. More often does the brand flash upon people’s mind, more image information will be turned into confidence of the brand. If consumers are asked of whether cars of a certain brand are of a certain shape, most of them will think of the image of cars first, in the process of describing the shape of cars. Imageries connect with the choice leaning to bring emotional drive, while perceptions connect with the choice leaning to bring confidence drive. Therefore, Coca Cola’s ad focuses on physical experience, while Tide’s on tangible profit. Crucial is the original brand image in ad, which is hard to change afterwards. Actualy, a brand reminds people first of its brand image, and then of products. A clear brand image will lead to much more information. Packing is another way to give prominence to brand image. It can even eplain how a brand succeed, like what Hine said, every single package and any information on it add to consumers’ confidence, since we see individuality and value over the package. Anyway, packing is boosting brand image and advantage of products. ZzzZzz 翻得好累哇--!
triangelrain
1 the meaning of relationship marketing, marketing, refers to the so-called emotional through psychological communication and affective communication and win the trust and consumer preferences, and expand the market share, the competitive advantage of a marketing methods. Or individual and collective through the creation of emotion and use the product promotion means of emotion exchange to meet each other substances and emotional needs a process.2 emotional marketing contains the content: development of the product, the use of rich emotional emotional trademark, pricing strategy and its application, emotion by emotional promotion.If consumers like a smell, they are more likely to buy, because the smell of the brain and emotions directly connected to central, and can immediately affected feeling and emotional memories. In the following example: in marketing, with chocolate aromas of textbooks, can send out the breath of fresh haystack, dentists office car ventilation system of lavender fragrance, the brain baking bread and just ran good the aroma of coffee, emits sunscreen fragrance, travel brochures, cigar smell experience herb Chanel No. 5 perfume spray the cabin bathroom. Some organizations such as the International Flavor in New Jersey Fragrances and organization, can design and manufacture all kinds of smell and taste of baked potato chips, hamburgers, pet food and toothpaste or other fragrance of design. This is a big deal.Brand image can arouse people's feelings and image (imagery) brand of may, at the same time, it also beliefs can people think of your brand identity, lenovo, feeling and expectations. A brand name are remembered more, have more information on brand image to the faith. Actually, sometimes we need to rely on to obtain information on brand image of faith. Therefore, if you ask whether a brand of car consumers is a certain shapes, most consumers will be reminded of the car, because the image to describe the shape of car. While trying to produce images and feelings about the driver, and choose to produce religious ideas about the driver selection. Therefore, the suggestion to Coca-Cola advertising experience and tide's advertisement showed visible. Brand advertising history will affect its image, therefore, the first "fixed" advertising association is the key. Actually, people thinks of above all is to brand image, product, once the image is established, the posterior will continuously. Packaging is another outstanding brand image. He even can explain a brand of success. As for (the), each Hine and packing bags on anything that can make consumer confidence and trust of brand aroused, because when we get to see when packing, we have also seen personality and a series of value. Anyway, packaging promoted brand image and the use function of competitive advantage
