小李飞刀xy
想考好bec，题海战术也是有用的，下面我给大家分享2013 商务英语 BEC高级阅读题及答案，希望可以帮助到你们。
2013商务英语BEC高级阅读题(1)
l Look at the statements below and at the five reports about companies on the opposite page from an article giving advice to self-employed consultants about negotiating fees for their services.
l Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?
l For each statement ! – 8, make one letter (A, B, C,D or E) on your Answer Sheet.
l You will need to use some of these letters more than once.
Example :
0 Lack of self-confidence will put you at a disadvantage in a negotiation .
0A B C D E
1. This company has been involved in diversifying its business act6ivities.
2. Although this company is doing well, it has a number of internal difficulties to deal with.
3. This company has reduced the profits it makes on individual items.
4. One statistic is a less accurate guide to this company’s performance than another.
5. The conditions which have helped this company are likely to be less favourable in the future.
6. This company’s share price has been extremely volatile over the last twelve months.
7. This company is likely to be the subject of a takeover bid in the near future.
8. This company’s performance exemplifies a widely held belief.
参考答案：
1 D 2 B 3 E 4 A 5 D 6 C 7 E 8 C
2013商务英语BEC高级阅读题(2)
A.Chemical Company
Masterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at ￡ 6.75
B.Hotel Group
During the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of ￡ 88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.
C.High-tech Company
This time last year a share in Usertech was worth just over ￡ 1. six months ago it was worth ￡ 40. today it is priced at under ￡ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.
D.Building Company
Renton’s share price has risen gradually over the past year from ￡2.4 to ￡ 3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.
E.Pottery Manufacturer
Milton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.
PART TWO
Questions9– 14
l Read the text about career-planning services.
l Choose the best sentence from the opposite page to fill each of the gaps .
l For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .
l Do not use any letter more than once .
l There is an example at the beginning .(0)
Your Career Path Can Lead You Anywhere
We used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0)_____ some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.
Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9)____ For most people this degree of certainty about the future does not exist.
Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) _____ We must face the uncertainties of a portfolio career.
2013商务英语BEC高级阅读题(3)
The Negotiating Table:
You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.
The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.
It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.
Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.
Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.
De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.
15 Dr Cohen treats negotiation as a game in order to
A put people at ease
B remain detached
C be competitive
D impress rivals
16 Many people say “no” to a suggestion in the beginning to
A convince the other party of their point of view
B show they are not really interested
C indicate they wish to take the easy option
D protect their company’s situation
17 Dr Cohen says that when you are trying to negotiate you should
A adapt your style to the people you are talking to
B make the other side feel superior to you
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甜甜的今天
bec的口语是考试的一个重要板块，为了帮助大家在口语中拿分，下面我给大家带来BEC高级必备口语资料整理。
BEC高级必备口语资料1
Market Research
The definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already available. It may involve interviewing people in the street or giving away sample product.
○1 Market research can be done for both a product and a company. As for a product, it is the first step when promoting a new product. It can find out whether the market accept the product or not. As for the company, market research can find out the customers’ opinion about the after-sales services and corporate image.
○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone interview.
○3 There are four procedures while doing market research. First, represent suitable questions. Second, record the customers’ feedbacks. Third, gather these statistics. Forth, analyse them and draw a conclusion.
VI. Sales
Ex: How to sell a product effectively in international markets.
○1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. Maybe you can try to sell on the net; it will receive the world-wide attention.
○2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires.
○3 Adjust your product to the local tastes. Although the case of your products are the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.
○4 What I want to put emphasis on is franchising. Franchising is a good way to sell your prosuct in a foreign country. As local businessmen understand their own culture best.
BEC高级必备口语资料2
其次是HR Management，这一部分也很重要，而且这些材料在写作时都可以派上用场
I. Recruitment
Ex: How to ensure that the best candidate for a post is selected.
How to organise an effective recruitment drive.
○1 Hiring a new employee is an investment. Getting a niche person for a niche role will add value to an organization. Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk.
○2 Produce an accurate job description, a list of skills, experience, attitudes and so on.
○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive search.
○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually interviews. This will produce the ideal candidate.
○5 Negotiate terms with this candidate. It should be both affordable for the company and attractive enough to get the ideal candidate.
II. Motivation
Ex: How to achieve and maintain high motivation among a workforce.
The importance to a company of having well motivated staffs.
○1 Well motivated staffs can add value to the company. They are enthusiastic, creative and loyal. They increase the productivity and quality.
○2 Spiritual motivation.
A. Give employees guidance when they are just recruited.
B. Demonstrate a commitment to career development and promotion from within.
C. Forster a sense of team spirit.
D. Publicly recognize and congratulate employees for good work.
○3 Material motivation.
A. Set incentive schemes: profit sharing, bonus scheme.
B. Fringe benefits: company car, contribution to pension/health scheme, relation allowance.
C. Establish the incentive-based compensation system.
BEC高级必备口语资料3
Career development
Ex: The importance of having a career plan in order to achieve high levels of success at work.
The importance of acquiring a range of skills throughout your career.
How to assess the career opportunities provided by different types of companies.
○1 When people first entering a company, many dream that they will one day be running a major business, wielding power and influencing market. But only a few of them succeed. For the rest, compromise, mediocrity and alternative career will be their lot.
○2 If you want to climb up to the summit, the first thing you have to do is having a career plan. It should be a long-run plan and be set out one step after another. Maybe you can start with increasing your sales volume by 10%. Make a marvelous proposal of the problem happens to your department and draw the manager’s attention to promote you to the Manager Assistant. Then you know what you should do, work hard, be creative and wait for the next promotion. See, step by step, you will achieve high level of success at work.
IV. Training
Ex: How to monitor internal staff training scheme effectively.
The importance of a cumulous program of staff training within a company.
How to evaluate the effectiveness of company training program.
○1 Staff training is a win-win situation. It both benefit the company and the staff members. It offers opportunities to staffs who want to acquire some specialized skills and improve themselves. It also increase the efficiency which means more profit to the company. Moreover, the company can pass its corporate culture to the staffs during the training.
○2 As for the internal staff training, the training and Enterprise Councils should take this responsibility. Before the training, they first have to do a survey to find out which training course is welcomed by staff, compare it with the company’s objectives, and then make a final decision. Second, they will select a trainer and make a schedule for the course. It can be an on the job training, which means employees learn while undertaking the job, or off the job training, which means employees are trained away from the actual job. It really depends.
○3 After the training, the HR Department should arrange interviews with the employees who took part in the training and get feedbacks to improve the training in the future. The evaluation system also contains evaluate the performances of these staffs and make comparisons between the previous performances and the present ones. If the present performances are better and staffs make more profits than before, the training program can be seen as effective, especially when the company’s output is well over its input.
BEC高级必备口语资料4
Communication
Ex: How to ensure appropriate levels of confidentiality over the long-term staffing plans of a company.
○1 We all heard about the business espionage. One company sends people to another company to gather sensitive information. The law forbids these indecent behaviors. But these behaviors are always difficult to legally identify. What the company can do is taking care of itself and make the sensitive information confidential.
○2 Firstly, the company should be aware of the recruitment process. CV or resume can sometimes tell whether a candidate is sent by its competitors.
○3 Secondly, give different rights to different levels of staff on access to the company’s important documents.
○4 Thirdly, add code to the computer and install firewall.
Ex: The importance of providing employees with clear job descriptions.
○1 It is part of the incentive schemes and communication. It improves the communication with you and your employees and motivates them. They will feel being recognized publicly and devote themselves to their work.
○2 The job descriptions include requirement of any skills, responsibility and payment.
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