产品同质化英文

1、“同质化”是指同一大类中不同品牌的商品在性能、外观甚至营销手段上相互模仿，以至逐渐趋同的现象，在商品同质化基础上的市场竞争行为称为“同质化竞争”可指某个领域存在大致相同的类型、制作手段、制作流程、传递内容大致相同的各类信息的现象。

比如说，市场上去屑功能的洗发水品牌繁多，在最早产品供不应求的时候，第一款具有“去屑”USP（独特的销售主张）的产品无疑就成为了较强的销售力，使其在洗发水大品类市场中，占据洗发水“去屑”特性品类的第一位置，但是随着时间的推移，宣传该功能的产品层出不穷。

2、同质化的英文为：Homogeneity。例句：

However, the development trend of unification of all new craft liquor would seriously obstruct its further development.

新工艺白酒具有许多优点，因此获得了大的发展，但其“百酒一味”的同质化现象阻碍了其发展。

扩展资料：

1、同质化的典型特点是同一类型的出版产品品种重复，且内容替代性强。即差别不易分清，差异小。在管理上是指产品、服务趋同，尽管形式上有差别，但内容、品质、技术含量，使用价值一样。

2、How do the beverage industry keep away from homogenization?

饮料产业如何远离同质化？

3、Calling two events by the same name does not make them homogeneou.

用同一个名字来称呼两个事件不会让它们同质化。

参考资料：百度百科_同质化

建议百度翻译……

China is the birthplace of wine, wine has a deep cultural foundation at the same time, so far, was born like Matai, Wulfenite, diamantine, lushly old kiln and other high-end liquor brands. With the era development, product homogeneity phenomenon is increasingly serious, liquor market competition is intense, if only rely on the strength of the brand strength to support the operation, and does not seek regional protection, network management, terminal operation breakthrough, it's hard to be able to survive market competition pattern of liquor now. Hence by some as the comparison of high-end liquor brand marketing strategy, can see clearly in the marketing operation success, unique patterns, reform and innovation, the high-end liquor brands in China as a whole has resulted in a new vantage point.Now high-end liquor market in China is a monopoly industry, but at the same time it is impact of red wine and other drinks, especially exotic high-end liquor. In such a backdrop, only gives our country high-end liquor unique cultural connotation and the scarcity of high-end liquor or wine on the mystery of winemaking skills, at the same time also let people of different cultural background, China's high-end liquor is really ushered in the new field of marketing, broke the traditional marketing idea, led up a development direction of industry.Product strategy, this article attempts from the high-end liquor packing factor, cultural connotation, price strategy, promotion strategy, channel strategy and other aspects of comparative research, to seek a modern high-end liquor market in China. This article mainly through to analyze China's high-end wine industry as a whole operation, the high-end liquor brand marketing present situation carries on the analysis, the four major high-end liquor brand marketing strategy of the similarities and differences comparison analysis, and the development trend of China's high-end liquor brands with marketing strategy restructuring and innovation.The innovation of this paper lies in using the case analysis and comparison, the high-end liquor brand marketing strategy to carry on the analysis comparison, in the restructuring and innovation of brand marketing strategy, etc. And put forward their own ideas and Suggestions And the plasticizer, prohibition, thereof the high-end liquor under the influence of the consumption trend of the development of high-end liquor brand marketing strategy for thinking, help high-end liquor brand in the new field of marketing, promptly and accurately to lead a direction of development of the industry.

中国的葡萄酒的发源地，葡萄酒也具有深厚的文化底蕴，到今天为止，诞生的高端白酒品牌，如茅台，五粮液，剑南春，泸州老窖老挝窑。 中国是葡萄酒的发源地，葡萄酒有着深厚的文化基础的同时，到目前为止，诞生了像茅台，五粮液，剑南春，泸州老窑及其他高端白酒品牌。 随着时代的发展，产品同质化现象日益严重，竞争激烈的白酒市场中，仅仅依靠强大的品牌实力，而不是寻求区域保护，网络管理，终端操作的突破，它支持的操作是很难做到现在的白酒市场竞争中求生存。 随着时代的发展，产品同质化现象日趋严重，白酒市场的竞争是激烈的，如果只依靠的力量的品牌实力，以支持该操作，并且不寻求区域保护，网络管理，终端操作的突破现在，这是很难能够生存白酒市场的竞争格局一些相同的高端白酒品牌的营销策略进行比较，你可以看到很清楚成功的市场化运作，独特的模式，重新组合和创新，所以，整个中国的高端白酒品牌将迎来一个新的制高点。 因此一些高端白酒品牌的营销策略比较，可以清楚地看到，在市场化运作成功，独特的模式，改革和创新，作为一个整体的高端白酒品牌在中国已经造成了新的制高点。 今天，中国的高端白酒市场，可以说是垄断行业，但也红葡萄酒和其他饮料，特别是国外高端白酒的影响。 现在中国高端白酒市场是垄断行业，但在同一时间，它是红葡萄酒和其他饮料，特别是国外高端白酒的影响。 在这种情况下，只有在这样的背景下，中国的高端白酒只给高端白酒在中国