大大大华哥呢
In our lives,we often see advertisements everywhere.people have different views. some people think that ads can help us know the new products faster,and also they will provide more informations about the new products for us.we will choose things well by comparing the products.it's very convenient for us.however,some people don't support ads.becouse there are too many ads and they may make people feel bored and unhappy.some ads can be confusing and misleading.some unsuccessful ads will lead us to buy something we don't like at all. so,when we choose things in supermarkets,we shouldn't believe all ads.make decidions by yourselves.
木雨大大雯
广告之所以存在是有其特殊意义的,它可以传达出平面的信息、品牌、形象从而吸引消费。
The existence of advertising has its special significance.It can be used to convey the plane information,brand and image,so as to attract consumption.
广告设计是物质文化和生活方式的审美再创造,通过夸张、联想、象征、比喻、诙谐、幽默等手法对画面进行美化处理,使之符合人美的审美需求。
Advertising design is an aesthetic recreation of material culture and life style.
It beautifies the pictures by exaggeration,association,symbolism,metaphor,humor and humor,so as to meet the aesthetic needs of people's praise.
现代商业社会中,商品和服务信息绝大多数都是通过广告传递的,平面广告通过文字、色彩、图形将信息准确地表达出来,而二维广告则通过声音、动态效果表达信息,通过以上各种方式商品和服务才能被消费者接受和认识。
In modern commercial society,the vast majority of goods and services information is transmitted through advertising.
Print advertising accurately expresses information through words,colors and graphics,while two-dimensional advertising expresses information through sound and dynamic effects.
Only through the above various ways can goods and services be accepted and recognized by consumers.
扩展资料
以广告活动的参与者为出发点,广告构成要素有:广告主、广告公司、广告媒体、广告信息、广告思想和技巧、广告受众、广告费用及广告效果。以大众传播理论为出发点,广告信息传播过程中的广告构成要素主要包括:广告信源、广告信息、广告媒介、广告信宿等要素。
广告不同于一般大众传播和宣传活动,主要表现在:广告是一种传播工具,是将某一项商品的信息,由这项商品的生产或经营机构(广告主)传送给一群用户和消费者;做广告需要付费;广告进行的传播活动是带有说服性的;广告是有目的、有计划,是连续的。
广告不仅对广告主有利,而且对目标对象也有好处,它可使用户和消费者得到有用的信息。
参考资料来源:百度百科-广告
zjxlhzyt虹
My favorite is the ad gives the feeling of happiness ads, just like this year's Gatorade ad, from the number of 2008, from 2008 to 2013 the number represents Gatorade's five-year plan. I do not like the ad is Yang Yang Yang's ad, it is difficult to see, but it is difficult to listen to the voices in my time watching TV and I wasted a lot of time
神采飞扬0829
the Advantages and Disadvantages of Advertising.It goes without saying that we live in a world full of advertisetment.Whenever we turn on TV,different kinds of advertisement go into our eyes.Colorful pictures,amazing sounds and beautiful girls occupy the whole screen.It's true that advertisment can do us good.It can provide us with more information,give us a good understanding of the product.But advertisment have some shortcomings.Some of them contains unhealthy materials that is harmful to teenagers.Some is full of cheating.The advertised product is not so good as it says.In my mind,in such a complex society, we would rather trust ourselves than the advertisement.
王凡Angela
the double-edged sword-----advertisingit is widely accepted that nowadays advertising is a big part of our life.we can't imagine what the world look like without the colourful pictures and noisy but indispensible advertisement sound.perhaps darkness and loneliness would closely be the theme of our life.what's more,advertising serves as the most effective way to familiar with products and is so convinent to customers.the last but not least,advertising has developed to be the most efficient method to open a new market for commercial companies.some people douted the benefits of advettising and argue its shortcomings as follows:firstly,the amount of advertising is so unbearable that it could mess our life up to some extent.secondly,it has accounted for much precious time in our life waiting for programmes or other performance.as the result,it could slowly raise many customers aversion with the money invested in the advertising wasted.as to me ,i am inclined to support advertising if companies could arrange their advertising smartly.after all this is a information age and we should keep pace with the world development.
明亮宜家
About AdvertisingBenefits, so that more people can understand the literature and the humanities and instrumental, but also more conducive to promote individual businesses, such as [an ad for Lenovo Disadvantages, a number of advertising self-contradictory, [such as Melatonin, and said no gifts this year, but added that Melatonin should be closed, self-contradictory words tampering with some of the songs, and even changed the ancient poems, giving some students the wrong . I think the ad can give people a better understanding of a product, but may also be misleading to people. Creative advertising people refreshing, people remember the product, the formation of brand effect. Ads look tacky and boring people, affecting the senses, destruction beauty in daily life.
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