萌萌哒蜗牛
Enterprise is to promote economic growth and an important force in solving the employment, the majority of Chinese goods in the current buyer's market to market conditions, access to foreign markets, taking the road to international development, enterprise development and growth is an important way. Quickly familiar with the relative complexity of the international market conditions, businesses need to learn the pioneer of the accumulated knowledge of the international market. Research on the internationalization of enterprises, especially foreign market entry mode decision-making, aims to provide this cumulative knowledge, so that more rapid internationalization of SMEs. Enterprise internationalization of the general concern about the two issues: access to foreign markets (Foreign Entry) and expansion (Foreign Expansion). Foreign markets and entry into the model, such as family decision-making enterprise in the process of internationalization of the main issues, of which the most crucial decision-making is how to enter a new market. Judging from the tradition of research into the mode of decision-making research is the theory of international business emphasis on empirical research in the area.
