吃货独依
当前，随着我国社会主义市场经济体制的日臻成熟，我国融入国际社会和参与国际竞争的步伐日益加快以及我国城乡居民生活品质的不断提高，广告，尤其是外文广告映入人们眼帘的频率越来越高，对人们生活、生产和物流的影响越来越大，对促进国家经济社会和谐发展的作用也将越来越明显。换句话说，在经济全球化迅速发展的今天和明天，消费者已经或正在陷入广告的重重包围之中。不管喜欢与否，人们都不得不同它打交道。但要看懂外文广告，对许多人来说，不是件容易的事情，更不用说用外文去写广告或打广告了。但是，既然广告在商品社会中作用如此之大，影响范围如此之广，对我们的日常生活又如此重要和无法回避，那我们就只能去直面它的合理存在；并去认真地分析、主动地学习，深入地研究和娴熟地掌握之，让其更加驯服地来为我们服务。正是为了满足这种客观需求和填补学习英语广告语言这方面的空白，作者多年来一直潜心搜集和积累英文精品广告资料，并着手编著了这本《英文广告阅读》。英文广告语言凝重、简练、生动、活泼、形象、感人，凝聚了国家历史、民族传统、企业文化、社会风尚和大众诉求的精髓。每一则精品广告都凝聚着众多大师的睿智、创意和心血，其背后都有许多动听的故事。那些经过反复思索、斟酌、润色、雕琢和千锤百炼的广告标语或口号，同其所描绘的产品或服务对象一道汇入了历史的长河，融入了一代又一代消费者的血液里，成了人们永不消失的美好记忆。学习和欣赏这类广告范例，既可以提高英语水平、丰富广告知识，又能了解西方经济和文化背景，在进行中外对比的过程中提高广告专业学员或广告专业爱好者的专业鉴赏和实际操作能力。真可谓是一石多鸟。本书收入的广告范文门类齐全，年代久远，既有“空中”广告(Aerial Sign)，也有“地上”广告(Farmers Market)；既有商品广告，也有公益广告；既有生活、旅游、娱乐和体育运动广告，也有创业、招聘、保护女性和陈年佳作广告(Adverts of Yesteryear)……。考虑到英文广告的特点和针对本书读者群的实际需要，我们对所选英文广告，根据不同情况进行了相关背景介绍，评说、解说、习语注释，还安排了生词、语法解释，练习和引申议论等内容。本书适合于广告专业师生、外语工作者、商业人员、企业经营者、广告研究人员、广告从业者和爱好者等群体阅读。希望它能对广大的英语广告爱好者学习英语广告语言，增强广告基础知识和提高运用英语广告能力有所助益。
麻辣土豆56
广告 已深入到社会生活的各个方面它用富有感情色彩的语言来吸引受众、感染受众，不仅使人们其了解商品、信任其商品，同时也成为一种社会 文化 。下面是我带来经典英文广告文案原文，欢迎阅读!简单的 英文广告词 1.M&Ms melt in your mouth, not in your hand. 只溶在口，不溶在手。 (M&M巧克力) 2.Behind that healthy smile, there's a crest kid. 健康笑容来自佳洁士。 (佳洁士牙膏 ) 3.Time is what you make of it. (Swatch) 天长地久。 (斯沃奇手表) 4.Make yourself heard. (Ericsson) 理解就是沟通。 (爱立信) 5.Start ahead. (Rejoice) 成功之路，从头开始。 (飘柔) 6.Focus on life.(Olympus) 瞄准生活。(奥林巴斯) 7.Behind that healthy smile,there ’s a Crest kid.(Crest toothpaste) 健康笑容来自佳洁士。(佳洁士牙膏) 8.Good to the last drop. 滴滴香浓，意犹未尽。(麦斯威尔咖啡) 9.Obey your thirst. 服从你的渴望。(雪碧) 10.The new digital era. 数码新时代。(索尼影碟机) 经典英文 广告语大全 1、Intel: Give the computer a Pentium core Intel's microprocessor was originally called x86, and not their own brand, in order to highlight their brand, from 586, the computer's running speed to define the number of Pentium. It is said that Intel Corporation to launch its own Pentium brand, gave the major computer companies 5% rebate, is to their products and packaging labeled "intel inside" words, and "to the computer a Pentium core" Pun intended to highlight both the brand and aptly reflect the Pentium microprocessor functions and surging driving force. 2、Toyota: car to the Piedmont must have a road, there must be a Toyota car ~ ha ha own boast their shameless 80 years, China 's road in addition to domestic cars in addition to only Japan' s imported cars. Toyota Motor as Japan's largest auto company in the Chinese market, the natural ear, and this wonderful slogan is very consistent with the situation at the time; ingenious to put together Chinese proverbs, reflecting the self-confidence and a domineering, and catchy .Today, Toyota has probably not dare to say so much, but many Chinese people still remember this phrase. Goldlion's success in addition to benefit from a good name lies in the success of positioning, their own products targeted at the success and identity of the men, perseverance over the years, and finally become a boutique in men's clothing, and this ad phrase The finishing touch generally embodies Goldlion's positioning and core values. Sassoon shampoo: my glory from your style ~ your style comes from my glory Sassoon P & G shampoo brand is a rising star, they invited well-known international hairdressing experts Vidal Sassoon to do their own brand ambassador, and Vader? Sassoon's own name as a brand, so as to establish a professional shampoo, hair care image, and "my glory from your style" is the finishing touch. 英文广告词 1、Mentioned Swiss watch seems to think of only the valuable image and exquisite craft. However, the face of the Japanese watch the attack, the Swiss watch seems to be no longer valuable scenery. Swatch's emergence to break the unfavorable situation, they lead the fashion and affordable appearance, and many models and a limited number of production, that bright colors and beautiful shape as the ad shows as: wristOn the landscape. UPS Express: treasure entrusted, as pro-delivery said good hope to do better Courier company advertising often highlights a "fast" word, but UPS Express through a series of advertising to shape their more pro-and image, from greetings "good morning" handsome young people to a service staff smile , UPS pay more attention to the image of the appeal, "cherish the trust, as pro-delivery" is reflected in the humanities care and emotional communication. 2、Philips: Let us do better Philips achieved remarkable results in the field of home appliances, and became the 500 most profitable electrical group. However, Philips advertising in addition to constantly emphasize their innovative technology, but also never forget the humble to say "let us do better", this gentle selling seems to be easier to win people's recognition, no wonder that year Of the love will be moved out of a fake version of the East "We have been working hard. 3、Levi denim: different cool, the same pants Levi denim is the world's first jeans brand, has always been a personalized image, in the younger generation, the cool culture seems to be a never out of date culture, Levi's jeans to seize this group of people Cultural characteristics of the changing with the "cool" like the ad appears to impress those who are cutting-edge fashion new "cool" family, to maintain the brand's fresh and lasting vitality.经典英文广告文案相关 文章 ： 1. 经典英文励志语录大全 2. 强悍鼓励经典英文语录 3. 曼德拉经典英文语录大全 4. 关于大型网络游戏的经典英文网络语录
优质英语培训问答知识库
