我是朱珠宝宝0
A love storyOnce upon a time , there was an island where all the feelings lived: happiness ,sadness , knowledge ,and all of the others including love .One day ,it was announced to the feelings that the island wound sink ,so all repaired their boats and left.Love wanted to persevere until the last possible moment ,when the island was almost sinking ,love decided to ask for help .Richness was passing by love in a grand boat .Love said:"Richness,Can you take me with you ?" Richness answered, "no , I can't. there is a lot of gold and silver in my boat . There is not no place here for you."Love decided to ask Vanity who was also passing by in a beautiful vessel,"vanity ,please help me !""I can't help you ,love ,you are all wet and might damage my boat ."vanity answered .Sadness was close by so love asked for help ,"sadness , let me go with you.""oh ,love, I am so sad that I need to be by myself ！"Happiness passed by love too .but she was so happy that she did not even hear when love called her!Suddenly , there was a voice ,"come love, I will take you ." It was an elder , love left so blessed and overjoyed that she even forgot to ask the elder his name ,when they arrived at dry land , The elder went his own way .Love realizded how much he owed the elder and asked knowledge another elder, "Who helped me?""it was time ."knowledge answed. Time?"asked love .""But why did time help me ?" knowledge smiled with deep widom and answered, "because Only time is capable of understanding how great love is ."翻译中文是 爱的故事很久以前，快乐，悲伤，知识还有爱情，都住在一个小岛山，有一天，他们被告知，小岛快要沉没了，于是所有的情感都修理他们各自的小船，然后离开了。爱想坚持到最后一刻，当小岛几乎要完全沉没时，爱决定寻求帮助，财富刚好经过爱的身边，他乘坐在一艘豪华轮船上，爱说道：“财富，你能带我一起走吗？”财富回答：“不，我不能，我船上的金银财宝太多了，没有空余的地方给你。”虚荣也驾着漂亮的船经过，爱决定去恳求她，“虚荣，请帮帮我！”“我不能帮你，你浑身都湿透了，会把我的船损坏的。”虚荣答道。爱又向附近的悲伤求助，“悲伤，让我和你一起走吧！”“噢~爱，我真的很伤心，我需要一个人独处。”快乐也在爱的一边路过，但是，她太开心了，甚至都没有听见爱对她呼唤。突然，有一个声音传来，“爱，过来吧，我带你一起走。”是年老的长者，爱感到异常的幸运，他沉浸在巨大的喜悦中，甚至连老人的名字都忘了问，当他们到达陆地，老者独自走远了，爱意识到自己收到他恩泽实在太多了，便去问另一个长者知识，“是谁帮助了我啊？”知识答道：“是时间。”“时间？”爱问。“可是，为什么时间会帮助我呢？”知识笑了，他意味深长的答道：“因为，爱的伟大只有时间才能理解。”The English language is a result of the island o Britain over many hundreds of years .The invaders lived along the northern coast of Europe .The first invasions were by a people called Angles about one thousand five hundred years ago . The Angles were a German tribe who crossed the English Channel.Later two more groups crossed to Britain. They were the Saxons and the Jutes.Through the years, the Saxons, Angles and Jutes mixed their different languages. Tehe result is what is called Anglo-Saxon or Old English.The next great invasion of Britain came from the far north beginning about one thousand one hundred years ago. Fierce people called Vikings raided the coast areas of Britain.Many english words used today come from these ancient Vikings.Words like “Sky,” “leg” “skull” “egg” “crawl” “lift”and “take” are from the old languages of the far northern countries.The next invasion of Britain took place more than nine hundred years ago, in ten sixty-six .History experts call this invasion the Norman Conpuest. William the Comqueror led it. The Normans were a French-speaking people from Normandy in the north of france. They became the new rulers of Britain. These new rulers spoke only French for several hundred years. It was the most important language in the world at that time. Ti was the language of educated people . But the common people of Britain still spoke Old English.Old English took many words from the Norman Frech. Some of these include “damage” “prison”and “marrige”.The french language used by the Norman rulers greatly changed the way English was spoken by eight hundred years ago. Enlish became what language experts call Middle English Middle English.Middle English sounds like modern English. But it is very diffcult to understand now .The history of the English language continues as Middle English becomes Modern English, which is spoken today. 翻译成中文是 英语是不列颠数百年历史的产物。入侵不列颠的人原本居住在欧洲北海岸。最初的侵略者是盎格鲁人。他们在约1500年前入侵不列颠。盎格鲁人是一个穿越了英吉利海峡的部族。后来，又有两个部族跨海而来。这两个部族是撒克逊和朱特人。这些年来。撒克逊人、盎格鲁人、朱特人通过日常交流，将这几种不同的语言混合了起来。混合的产物就是被称作盎格鲁-撒克逊，或者古英语的语言。下一次对于不列颠的大型入侵是在约1100年前，来自遥远的北部。凶残的维京人袭击了不列颠的沿海地域。许多现代英语的词汇都是来自古维京语。“Sky,” “leg” “skull” “egg” “crawl” “lift”以及“take”等词汇来自北欧的其他国家。再下一次对不列颠的侵略，发生在约900年前，在16至17世纪。这次侵略被历史学家命名为the Norman Conquest（诺曼征服）。威廉领导了这次侵略。诺曼人从法国北部的诺曼底来到不列颠，他们是一个讲法语的民族。他们成为了不列颠的新领袖。这些新的领导者们，在过去的几百年里都只讲法语——在那时，这是全世界最重要的一门语言，是被受教育者广泛运用的语言。但，在不列颠的平民百姓们仍然在使用古英语。 于是古英语里融合进了法语里的许多词汇，比如“damage” “prison”和 “marrige”。于是，诺曼统治者们所运用的语言——法语，在800年前极大地改变了英语。英语成为了语言专家们所谓的 Middle English（中古英语）。这语言听起来很像现代英语，但如今已很难理解了。英语的历史持续到Middle English（中古英语）变成现代英语的今天。如今英语在世界范围内被广泛使用。
學僧Young
Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. However, whatever the promotive strategies advertising takes, language is the main carrier of message all along, as The Language of Advertising, by Vestergaard & Schroder, says, “Advertising takes many forms, but in most of them language is of crucial importance.” Advertising language is a of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits of a particular product or service, in order that you will take out some of your money. Advertising Information Advertising information is the principal contents an advertisement wants to disseminate. Advertising is a serious of planning action, so the information of advertising should be aimed at the certain target market and consumers, and should avoid aimlessness. The dissemination of information should be accurate, definite, recognizable and moderate in length. An effective advertisement involves not only “what to say”, but also ‘how to say”. Advertising Media Media are the means of the dissemination of advertising, including newspaper, magazine, broadcast, TV program, and mail. The newspaper, magazine, broadcast and TV are called the four main media of advertising. Moreover, any kind of objects or tools can be a medium for the advertisement, such as airplane, train, bus, building, neon light, movie, package, exhibition, and etc. Different kinds of media have different features, disseminating area, target audience and . Nonpersonal Advertising is not aimed at any individual, or by any individual. It’s a nonpersonal transmission of information aiming at the public or a certain group of people. Because of the nonpersonal features of advertising, the dissemination and operation of it should be restricted by the law of a country, the moral standards, psychology, zoology, and environment protection. The information, methods, media, and other components of advertising should abide by the advertising laws, policies and rules, and should be under the of the public. All of these components are mutual features and essential elements of every advertisement. The wide use of advertising has created a special of English—advertising English. Its unique features, simple language and immense attraction separate it from other kind of language. In the development of advertising English, this kind of language has formed its own features in several aspects. English Morphology in Advertising As a means to disseminate information, advertising English must be , vivid, visual, emotional and attractive. Therefore, morphology in advertising is quite different from common English. The function of advertising is to provide information, attract consumer, exploit market, and promise the quality. Therefore, advertisement must pay attention to its impelling language, and the first step is to use popular and oral language to make it easy to understand and memorize. For example: “I couldn’t believe it, until I tried it!” “I’m impressed! I’m really impressed!” “You’ve gotta try it!” “I love it!” This is an advertisement of a microwave oven. The words in it are very simple and oral. It uses the slang “gotta”, which means “got to” in American English, to give an impression that this advertisement comes from the real life. Misspelling and Coinage In some of advertisements, the advertising copywriter misspells some words on purpose, or adds some suffix or prefix to the common words. Although the new words still keep the original meanings, they are quite different from the original words in spelling, which will make the advertisement more vivid, interesting and attractive. e.g. We know eggsactly How to sell eggs. In this advertisement, “eggsactly” is the variation of “exactly”, and echo the word “eggs” at the end of the sentence. The Orangemostest Drink in the world. In this drink advertisement, the word “orangemostest” actually is “orange+most+est”. It uses this word to the high quality and purity of the drink. The coinage and misspelling are also representing in some phrases, such as: First of all, because now Yoplait is thicker. Second of all, because it’s creamier. Third of all, because it’s still 100% natural and really very good for you. Fourth of all, because to me Yoplait tastes better than all the other Yoyurts. And fifth of all, because…well, just because In this advertisement, the copywriter imitate the phrase “first of all” to create “second of all, third of all, fourth of all…”, which will inspire consumers’ imagination. In addition, some prefixes or suffixes like “super-”, “ex-”, “-er”, “-est” …etc, are often used to stress the high quality of the product. Loanwords The most frequently used loanwords are French and Spanish. For example: Order it in bottles or in cans. Perrier…with added je ne sais quoi. The meaning of “je ne sais quoi” is “I don’t know what”. The purpose to use this simple French is to show the French flavor of this drink. The loanwords in some advertisement are good methods to the exoticism of the products. (4). Contraction Because the advertisement fees are so high that it’s essential to use some contraction to cut short the length, and reduce the cost. To Let or For Sale Furnished Edinburgh Court, 426 Argyly st, 2nd floor, 1,630 sqft4 bedrooms with dining and living room, prive . Sale at 130,000. Rent 1,400. Tel, 38954 office time or 823748. This is an advertisement to rent or sell a . There are many contractions, such as: st=street, sq=square, ft=foot, Tel=telephone. Use of verbs Although the ultimate purpose of advertising is to persuade consumers to buy its products, advertisements seldom use the word “buy” in it. Statistics show only two out of ten advertisements use the verb “buy” directly. On one hand, the advertisers try their best to promote their product; on the other hand, they don’t want to give the consumers a feeling of spending their money. Therefore, the choice of verbs is very careful in advertising. The most frequently used 20 verbs and phrasal verbs are: Try, ask, get, take, let, send for, use, call, make, , hurry, see, give, come, remember, , serve, introduce, choose, and look for. Examples: Getting places in the business world is easier if your banker is there to meet you. --Security Pacific Asian Bank. We can give you a better view of investment opportunities from both sides of the Pacific. --City Bank. Use of Adjectives The most frequently used are: 1.new 2. crisp 3. good/better/best 4. fine 5. free 6. big 7. fresh 8. great 9. delicious 10. real 11. full, sure 12. easy, bright 13. clean 14. extra, safe 15.special 16. rich Use of Compound words There are lots of compound words in advertisement mainly because the element of compound words could be any part of speech, and has few limits in grammar and word order. There are many ways to write a headline, and 5 types often appear in written advertisement: (1). Straightforward headlines This kind of headlines usually uses interrogative sentences and imperative sentences to arouse readers’ interest. Ever wander why most guys in pants ads are standing up? Discover the wonder of your first Dash wash! (2). News headlines Pursuing new things is the nature of human beings. People are always interested in finding some new products or improvement of old products. Therefore, news headlines could attract consumers’ attention better. Introducing Renunt Freshell, The New wave in Air Fresheners. (3). Information headlines Example: Datsun saves about a of gasoline a day. (4). Emotional headlines Example: Soft shoes for hard world. (5). Curiosity headlines Example: Saturday night On .
