企业竞争战略英文

STP战略中的S、T、P三个字母分别是Segmenting、Targeting、Positioning三个英文单词的缩写，即市场细分、目标市场和市场定位的意思。STP营销是现代市场营销战略的核心。

4P是营销学名词，美国营销学学者杰罗姆·麦卡锡教授在20世纪的60年代提出“产品、价格、渠道、促销”4大营销组合策略即为4P。产品（product） 价格（price） 渠道（place） 促销（promotion）四个单词的第一个字母缩写为4P。

扩展资料：

总体来说有助于企业发掘市场机会，开拓市场并且企业能够充分利用现有资源，获得竞争优势，还有利于企业了解各细分市场的特点，制定并调整营销组合策略。

STP理论由市场细分(Market Segmentation)， 目标市场(Market Targeting)，市场定位(Market Position)三个部分组成，通过市场细分选择目标客户，进而以此为根据确定目标市场，最后进行市场定位。

4P ( 产品、价格、渠道、促销) 是市场营销过程中可以控制的因素, 也是企业进行市场营销活动的主要手段, 对它们的具体运用, 形成了企业的市场营销战略。

参考资料来源：

百度百科-STP战略

百度百科-4p

您好，很高兴能帮助您！此为正解：Under the condition of market economy, in order for enterprises to defeat their competitors, they should not only improve product quality and reduce product cost, but also analyze market competition strategy. Competition is a constant topic under market economy, enterprises unavoidably encounter challenges from their competitors when carrying out marketing activities, while monopoly in an entire target segment rarely exists. The marketing strategy and the change in marketing activities of competitors will directly affect the enterprise's own marketing activities. Therefore, enterprises should pay close attention to any subtle changes made by their competitors and take corresponding measures. Major topics include: 1. Identify competitors and their strategic objectives 2. Assess the strengths and weaknesses of competitors 3. Select competitors to attack or to avoid 4. Determine market competitive position (或 market niche).来自分类排名第一的英语牛人团，是信心的保证，满意请采纳！

竞争战略研究

The researches on Competitive Strategy of Small and Medium Enterprises in China