漫野之弥
The Internet has changed a lot of things within the business world, including business correspondence. here once traditional, formal business letters were normal, quick business e-mails now rule the day. The ease and informality of the Internet often makes it seem we can write business e-mails poorly and get away with it; yet, it’s actually the contrary. Because e-mail is so accessible, people receive that much more of it and disregard anything less than perfect. Your business e-mails must stand out from the junk. The following tips will help you to create concise, engaging business e-mails for any purpose. 网络改变了商务世界的很多方面,商务信函便是其中之一。曾经,传统且正式的商务信件很常见,而今,快捷的商务电邮成为主流。网络的便捷性和随意性常常让我们觉得,似乎商务电邮写得糟糕没什么大不了的。然而,事实恰好相反。因为写一封电子邮件太轻而易举了,所以人们收到那么多之后,便只处理那些写得好的——你的商务电邮必须从电邮堆中脱颖而出才行。以下要点能帮助你写出适用于任何目的的简洁、抢眼的商务电邮。 STYLE The human eye reacts differently to a computer screen than a piece of paper, so how you format your e-mail is vital. Use short, succinct sentences that get to the point immediately; remember, your goal here is to dispense important information, so give that to the reader right up front. Always include a greeting and a signature, and use as many line and paragraph breaks as possible; this makes the e-mail easier to read. And resist the urge to write a book. Business e-mails are better off short; the equivalent of a page or so is sufficient. 风格 人眼对电脑屏幕和纸张的反应不同,所以如何安排电邮的格式非常重要。使用短小简洁的句子直奔主题;记住,写电邮的目的是为了传达重要信息,所以要让读邮件的人首先看到要点。不管什么情况都要包含问候语和署名,并且尽量多折行多分段——这能使邮件更易读。还有,要抑制长篇大论的冲动:商务电邮最好简短;相当于一页纸左右的量就足够了。 TONE For better or worse, the Internet breeds a nasty habit of informality. It’s okay to be slightly informal with your e-mail (people tend to expect it lately), but don’t write as if you’re talking to your mother or best friend. You need to strike a balance between traditional formality and e-mail informality. Think about your recipient and how they’d most likely write an e-mail. What words would they use? Would slang or jargon offend your readers? Use these considerations to create a concise, customized e-mail. 语气 暂不论其好坏,网络滋生了“非正式”交流的恶习。电邮稍微非正式一点没有关系(人们最近开始接受了),但是不要写得好像是在跟妈妈或最好的朋友谈话一样。你需要在传统意义上的正式和电邮的非正式中找到平衡。想想收件人的风格,以及他们最可能怎样写电邮。他们会使用什么词汇?俚语或行话会不会冒犯到读邮件的人?将这些因素考虑在内,才能写出一封有针对性的简洁邮件。 GRAMMAR Informality, whatever its root, does not excuse grammatical errors, and these can damage your e-mail. Grammatical errors show that you didn’t put much time into your business e-mail and you probably don’t care much about your message. Go through your e-mail carefully to make sure you have spelled correctly, and you have fixed all grammar and punctuation mistakes. Remove all redundancies and get rid of any clichés. Recipients, especially professional business people, will appreciate your attention to details and they will respond better to your message when no errors exist in your e-mail. 语法 不管“非正式”如何发展而来,这都不意味着允许犯语法错误—这些错误会毁了你的电邮。语法错误说明你没有在商务电邮上下多少功夫,而且你很可能不太在乎你所传达的信息。仔细通读电邮,以确定拼写正确,并且修订了所有的语法和标点错误。删除所有的多余信息和陈词滥调。收件人—尤其是那些职业商人—会很欣赏你注重细节,而且,如果你发给他们的电邮里没有错误的话,他们会态度更好地回复你的消息。 RESPONSE Since e-mail is an immediate medium, and a highly accessible one at that, it’s far easier than in paper letters to request a response – and far more likely that you’ll get one! Before signing off with your signature, be clear about what you want the recipient to do. Need a response via phone or with certain information attached? Say so! Your recipient will have a difficult time responding if they have no idea what you want from them. But remember: be polite when requesting action. There’s little worse than an overly forward or pushy ending. 回复 电邮是即时媒体, 也因此是一个高度普及的媒体。和纸质邮件相比,通过电邮要求对方回复更便捷—而且,你更有可能收到回复!在落款之前,一定要清楚你期望收件人做什么。需要电话回复还是附上特定的信息? 说出来! 如果收件人不知道你想要什么,他们答复你的时候就会很费神。但要记住:要求回复时一定要客气。几乎没有什么比在邮件结束时过度催促或强求更糟糕了。
绝妙蓝调
下面我给大家精选了5篇2014bec高级的写作 范文 ,希望你们喜欢。
商务英语 BEC2014年高级写作范文(1)
Report writing Ex 4: Sample answer: (235words)
Reassessment of job satisfaction: SuePearson(PR Dept.)
Introduction
This report sets out to use Workset colours toassess the accuracy of my job description as PRofficer and to suggest a number of changes.
Findings
It is clear that there is a difference between theway the company views the job and the reality as I perceive it. Firstly, a number of areas whichdemand a significant proportion of my time are not mentioned in the official job brief. Thesegment on the pie chart which provides most cause for concern is the pink sector; this relatesto my attendance at a number of meetings which I can contribute little. Another significantarea is the grey segment; this refers to the unscheduled time I spend sorting out computerproblems. I feel these activities are hampering my core work. As can be seen from the piecharts, the time I spend actively working to meet the goals agreed with my line manager is lessthan envisaged.
Conclusions
The above discrepancies clearly indicate that my current job brief is inaccurate.
Recommendations
I would recommend that my official job brief should be updated using the Workset colours.It would also be valuable to consider the proportion of non-core colours in the pie chart andto investigate whether work in these areas could be carried out by someone else more suitedto these tasks.
商务英语BEC2014年高级写作范文(2)
Replying to an enquiry Ex 7: Sample answer: (219words)
Dear Mr Zampieri
With reference to your letter dated 14 June, inwhich you requested information about A Cut Above,please find enclosed details about our company andthe services we offer.
Our aim is always to provide our clients with thebest combination of food, entertainment andlocation. By choosing A Cut Above, you can relaxand enjoy your special occasion while we do all thework. Events catered for by A Cut Above include corporate functions such as conversationsand Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.
A Cut Above offers a variety of services from simply providing a gourmet menu to helpingyou choose the right venue and organise entertainment. We specialise in using our experienceto meet your needs. To help us achieve this aim, we always arrange a meeting with a newclient well before the date of any event in order to discuss the various possibilities.
As you can appreciate, we are unable to give quotations before our initial briefing with aclient as price per head varies with the choice of menu.
To arrange a meeting or for any further information, please do not hesitate to contactmyself or Elena Polidoro on 01623 713698.
A Cut Above looks forward to hearing from you.
Yours sincerely
Sinead Welsh
Describing graphs Ex 4: Sample answer: (132words)
The share price of IBM and AOL showed aupward trend from June until the end of1998.However, while AOL shares then continued torise steadily over the next three months, the price ofIBM shares fell slightly. By March 1999 both shareswere worth about $100.
AOL shares then shot up, almost doubling invalue within four weeks. They reached a high of $180in mid-April before collapsing to just over $100 pershare at the beginning of May. There was a slightrecovery during that month however, despite this by June 1999 the price of AOL shares wasonce again about $100. In contrast, despite minor fluctuations, IBM shares made a steadyrecovery over the three month period, finishing at just over $100, almost equal to AOL..
商务英语BEC2014年高级写作范文(3)
Suggested answer: (127words)
The last years of twentieth century saw theInternet being used by more and more companies asa business tool. In 1997 e-commerce was verylimited earning a revenue of less than $25 billion.However, since then, there has been a steadygrowth worldwide. This trend looks set to continueinto the next century with revenue from e-commerce rising to reach almost $200 billion by2003.
Like e-commerce, e-business has shown steadygrowth with revenue tripling in the period 1997 to 2000, rising from about $50 billion to $150billion. However, during there is predicted to be a far more dramatic increase in e-businessrevenue over the next three years. It is thought that by 2003 revenue from e-business willhave reached over $800 billion worldwide.
..
Business practices in China Ex 3: Sample answer: (244words)
Dear Chen,
I was very pleased to receive your letter. Asrequested, I enclose some advice about visitingMilan.
There are lots of good hotels near the Fiera and Irecommend the Hotel Wagner; it is about a ten-minute walk from the trade fair and also has themetro and train connections. The public transportsystem here is quite reliable and I do not think youneed to hire a car; the traffic in Milan can be a bit chaotic.
Finding somewhere to eat in the evening should be easy. There are plenty of restaurantsand pizzerias near the hotel. My favourite is Nove Cento, which serves excellent seafood pasta.
It is difficult to know what to recommend for sightseeing as the city has so much to offer.If you are interested in art, then the world famous ‘Last Supper' by Leonardo da Vinci is a shorttrain ride from the hotel or you could visit the Brera art gallery. There is also the Duomo,Milan's huge gothic cathedral. If you are interested in football, there should be midweek matchfeaturing either AC or Inter Milan. Alternatively, you could visit the fashion area around viaMontenapoleone.
Thank you for inviting me for a meal one evening during you stay. I would be very happyto accept.
I look forward to hearing from you nearer the time. We can then make the arrangementsfor where and when we are going to meet.
Best regards
Maurizio
商务英语BEC2014年高级写作范文(4)
The headhunting process Ex 4: Sample answer: (234words)
Dear Mr Jacobs
I am writing to apply to the position of SalesAdviser for the North East Region which wasadvertised in Herald International yesterday.
Although I am currently working in the MarketingDepartment of a large multinational, I wouldappreciate to work for a rapidly expanding youngcompany such as yours.
As you can see from my enclosed CV, I obtainedan honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughlyenjoyed the six months I spent in working in Boots plc as pert of the course. During this time Igained invaluable insights into the nature of sales. After leaving university I initially spent timeworking for a small local firm before finding my current job and I feel that I am more suited tothe dynamics and varied demands of a smaller firm.
Not only has my experience familiarised me with the challenges faced by the industry todaybut, having been brought up in the north east, I know the region, its problems and itsundoubted potential. As a result, I feel that I would be able to relate to your customers onboth a professional and a personal level.
I am available for interview from 15 September and would be pleased to discuss my CV inmore detail then,
I look forward to hearing from you.
Yours sincerely
A motivation survey
Ex 3: Sample answer: (116words)
Findings
A number of employees clearly suffer from a lackof motivation as a result of dissatisfaction in one ormore areas of their work. The key findings areoutlined below:
Staff feel undervalued by the company, both ona financial and a personal level. It is generally felt thatthe companyˇs competitors offer higher levels ofremuneration. The perception that the managersare unappreciative of staff efforts is particularly noticeable in the Sales Department.
Certain employees feel under-challenged. The company is clearly not exploiting its humanresources.
There appears to be a breakdown of communication in the Production Department. Theconfusion and resultant ill-feeling towards managers has the potential to disrupt theproduction cycles.
Recommendations
We strongly recommend the following measures:
An evaluation of job profiles throughout the company to assess whether skills could beutilised more efficiently
A review of the current salary structure involving the comparison with similarorganisations
It is also essential to investigate and take action regarding the communication in theProduction and Sales Department.
商务英语BEC2014年高级写作范文(5)
Report 工作部门 工作 总结
This report aims at outlining which aspects of our department function most effectively, which ones need improvement and how to achieve an efficient improvement.
First of all, it needs to be stressed out that the majority of the team generally shows a real team spirit, is willing to do his best to prioritize some smooth interactions with customers and is not reluctant to work outside the normal working hours.
On top of that, every member of the team has been carefully selected for his/her excellent qualifications in terms of negotiating skills and communications abilities.
As a result, it came out of the recent survey, conducted with most of our customers, that our department has an excellent image outside the company.
Unfortunately, however, some aspects appear to be less brilliant. As part of our sales force, people spend most of their time on the phone and cannot fit any training course within their schedule. As there is no clear strategy to encourage the employees to attend training courses, they may feel guilty to decide to use part of their working time to get a better knowledge on a computer software for instance.
This being, said, I strongly recommend to define a clear strategy encouraging people to register, at least, to two training courses, each year.
This would help them to understand that, whatever their initial qualifications may be, it may bring benefit to both them and the company to improve them.
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