为什么打广告英语

Nowadays television and the advertising displayed in it is a part of everyday life in most households. What many people do not know is that television in many ways is bad. Numerous articles have been written on this. Many surveys and books have been written on this subject as well. The ads in television are what are especially bad. Some television ads are misleading. By introducing a brand name to protential customers,and by exaggerating the product with the customers’ needs,companies are able to influence the choices customers make.Customers see so many ads everyday that advertisers must word hard to get their message across.For that reason,companies spend large amounts of money employing advertisers.The best chance to reach customers is to appeal to their emotions.Thus,instead of selling them the product,the ads sometimes seem to be selling them what money cannot buy :love happiness and success.