品牌竞争力英文

楼主这个是论文摘要吗? 等到明天可以吧.今天太晚...没时间了.明天帮你翻译.顺便中文也可以帮你改下.有的地方那个"品牌竞争力" 写的有点多了好象. 今天了...中文修改如下,供楼主参考: 品牌竞争力是企业独具的不可替代的差异化能力，也是竞争对手无法模仿的。它有力的增强了企业的竞争力及创收能力，使得企业在激烈的市场竞争中处于领先地位。同时品牌竞争力更具有获取超额利润的品牌溢价能力。（品牌溢价能力不知道具体什么意思。。。不好意思哈） 构造汽车行业的品牌竞争力需要从以下三个方面着手：品牌竞争力定位分析、品牌竞争力管理模式、品牌竞争力推广。从企业的角度考虑，要构筑一个丰满、鲜活的汽车品牌，必须具备四大要素：安全优良的产品品质，个性化的外观及内饰风格，丰富的历史人文背景和独特的精神主张。针对以上几点，福建东南汽车（制造公司？）的品牌竞争力仍有很大的提高空间。 对此本文给出了如下三点建议来提高东南汽车的品牌竞争力：提升产品质量，用优质的服务巩固品牌，品牌推广。 关键字：福建东南汽车；品牌竞争力；定位分析；管理模式； 英文翻译如下: The Competitive Power of the Brand is distinctively owned by the enterprise, with which an enterprise can distinguish from others in the line, because it cannot to be imitated easily. It is the Competitive Power of the Brand that enhances the enterprise's competitive position as well as advances its profit ability, which will be able to make the enterprise leading the market under the harsh competition. Meanwhile, Competitive Power of the Brand even has the capacity to earn the extra gain. The analysis of localization, the management system and the promotion method are needed to be applied to create the Competitive Power of the Brand of the motorcar line. While from the view of the enterprise, in order to have a senseful and vivid motorcar brand, there are another four important principles to be abided: excellent quality, fashionable appearance with distinctive content, heavy culture atmosphere and the unique enterprise spirit. For which, Fujian Southeast Motorcar Co., Ltd still has a long way to go. Here the paper raises three suggestions to them to enhance their Competitive Power of the Brand as follows: to improve the product quality, to provide the best performance and to make a good promotion as well. Keywords: Fujian Southeast Motorcar Co., Ltd, The Competitive Power of the Brand, The analysis of localization, management system 楼主,除非有哪位朋友像我一样那么认真的给你翻译,否则,不给分的话... 偶的心从此就哇凉哇凉的了... 放心,对自己的翻译还是有信心的.只要不吹毛求疵,还是很经的起考验的.

to promote the brand force and market competitiveness.

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Competitiveness of the brand are irreplaceable has differentiated capabilities, competitive brand enterprises are unique ability is not easy and even competitors can not imitate; brand competitiveness of enterprises with the ability to sustain profitability, more access to excess ability to profit premium brands. Construction automobile brand competitiveness in accordance with: brand positioning competitive analysis, brand competitiveness management model, brand to promote the competitiveness of three areas to carry out. From the enterprise point of view, it is necessary to create a plump, fresh car brand, must have four elements: security of excellent product quality, personalized look and interior style, rich in historical and cultural background and unique spirit of ideas, Fujian South East Automotive brand competitiveness at these four elements still inadequate for further development. This paper put forward three proposals: to enhance the quality of products, quality services with the consolidation of brands, brand promotion, to enhance the southeast car brand competitiveness.