小胖爱旅游
广告之所以存在是有其特殊意义的,它可以传达出平面的信息、品牌、形象从而吸引消费。
The existence of advertising has its special significance.It can be used to convey the plane information,brand and image,so as to attract consumption.
广告设计是物质文化和生活方式的审美再创造,通过夸张、联想、象征、比喻、诙谐、幽默等手法对画面进行美化处理,使之符合人美的审美需求。
Advertising design is an aesthetic recreation of material culture and life style.
It beautifies the pictures by exaggeration,association,symbolism,metaphor,humor and humor,so as to meet the aesthetic needs of people's praise.
现代商业社会中,商品和服务信息绝大多数都是通过广告传递的,平面广告通过文字、色彩、图形将信息准确地表达出来,而二维广告则通过声音、动态效果表达信息,通过以上各种方式商品和服务才能被消费者接受和认识。
In modern commercial society,the vast majority of goods and services information is transmitted through advertising.
Print advertising accurately expresses information through words,colors and graphics,while two-dimensional advertising expresses information through sound and dynamic effects.
Only through the above various ways can goods and services be accepted and recognized by consumers.
扩展资料
以广告活动的参与者为出发点,广告构成要素有:广告主、广告公司、广告媒体、广告信息、广告思想和技巧、广告受众、广告费用及广告效果。以大众传播理论为出发点,广告信息传播过程中的广告构成要素主要包括:广告信源、广告信息、广告媒介、广告信宿等要素。
广告不同于一般大众传播和宣传活动,主要表现在:广告是一种传播工具,是将某一项商品的信息,由这项商品的生产或经营机构(广告主)传送给一群用户和消费者;做广告需要付费;广告进行的传播活动是带有说服性的;广告是有目的、有计划,是连续的。
广告不仅对广告主有利,而且对目标对象也有好处,它可使用户和消费者得到有用的信息。
参考资料来源:百度百科-广告
robert8727500
Last sunday, Mr.Lee got up very early to go fishing.He spent the whole day sitting beside the river but got nothing at the end of the day.Therefore, Mr.Lee was very dissapointed due to that he had to go home by dinner time.On his way home, Lee thought that his wife might be mad at him for bringing nothing back. So he bought a big fish at the market before he got home.At least, he was happy finally for what he could bring home.
卓越精品装饰
想找.好.的英语辅导中心的话 其实选择ABC天丅英语中心的人好像还蛮多的,如果是练口语的话 要自己努力大胆的多和外教说话,选择学习中心最主要的是否适合你!Now, public service announcements on television can be seen everywhere, and that more and more ad-written humor, the more thought-provoking. Cldren's channels such as a public service: a cans were thrown into the train, on the train of people kicked back and forth, no one to pick up litter thrown. Finally, only one person, sent a television sound: "The ball was on the th." That person to pick up the cans into a trash can. "The ball into it." I had to laugh. After reading ts ad, I can not help but tnk of our real life, in fact littering is a transmission belt, and once I play in the playground, a classmate I had a piece of candy at the same time, he also put sugar into s mouth , Tang Z throw the ground, I would have liked thrown into the garbage, but I can not help but throw in the ground. An example of ts is very common. "I hope that Cnese civilization and the Olympic Games." Hopes people who see the thought-provoking public service announcements could understand: civilization we can not rely on other people, we can not rely on their own, as long as everyone is a small step forward, one step would be to let the community Big step. 现在,在电视上公益广告随处可见,那广告词写得越来越幽默,也越来越发人深省了 就像少儿频道的这样一个公益广告:一个易拉罐被扔到了火车上,在火车上的人踢来踢去,谁也不捡起来扔到垃圾箱。最后,只剩下一个人,电视发出了这样一个音:“号得球。”那个人把易拉罐捡起来扔到了垃圾桶。“球进啦。”都得我哈哈大笑 看完了这个广告,我不禁想起了我们实际生活,实际上乱扔垃圾是带传染的,有一次,我在操场上玩,有个同学个了我一块糖,同时他也把糖塞到嘴里,糖纸往地上一扔,我本想扔进垃圾道,但我也情不自禁的往地上一扔。这样的例子也很常见 “文明的中国盼奥运。”希望人们看到那些发人深省的公益广告后能明白:文明光靠别人也不行,光靠自己也不行,只要迈出一小步,就会让社会迈出一大步。
最幸福的米虫
With the development of economy advertisements become more and more important . They can help sellers get more customers . There are several styles of advertisements . For examples advertisements on tv newspapers magazines and big boards besides the roads . Do you believe advertisements completely . I suggest you do not . Many advertisements do not describe the goods exactly . So when we go shopping we should take care. 【希望帮助到你,若有疑问,可以追问~~~祝你学习进步,更上一层楼!(*^__^*)】