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广告代言人(spokesman of advertisement) 广告代言人在广告的传播过程中扮演重要的讯息来源角色,并且根据其所具有之说服力对消费者产生影响。Friedman(1979)将广告代言人类型分为名人 /明星、专家、典型消费者三类,其中“名人/明星”说服力的来源主要是依赖吸引力;“专家”说服力来源主要是依赖专业性;“典型消费者”说服力的来源主要是依赖相似与可靠度。
露西亞嘉利
Endorsers(最好),spokesperson,endorsement,"广告代言人”英语是:(Advertising Endorsers) 或者: 广告代言人(advertising spokesperson)形象代言人是celebrity,这是在西方英语国家真正的、实际的、流行的用法顺便说一下,形象代言人为产品发言这个“发言”不叫做speak,而是叫endorse
YIFAN的新家
"广告代言人”英语是:(Advertising Endorsers) 或者:广告代言人(advertising spokesperson)广告代言人在广告的传播过程中扮演重要的讯息来源角色,并且根据其所具有之说服力对消费者产生影响.Friedman(1979)将广告代言人类型分为名人,专家,典型消费者三类,其中「名人」说服力的来源主要是依赖吸引力;「专家」说服力来源主要是依赖专业性;「典型消费者」说服力的来源主要是依赖相似与可靠度.:)~~
燕若雪0211
代言人:1. mouthpiece2. prolocutor3. attorney4. spokesperson5. advocatus6. spokesman 办案员/法律代言人Case Worker / Legal Advocate代言人发言者,通过他表达观点One,such as a spokesperson,through which views are expressed.他是该党的主要代言人。He is the leading voice of his party.我们让琼斯做我们的代言人。We'll have Jones as our spokesman.女代言人运动或事业的女性主要发言人The chief spokeswoman of a movement or cause.你们都别吭声,让我来做代言人。You all keep quiet and let me do the talking.参议院多数派领导人是他政党在参议院中的代言人。The senate majority leader is the floor spokesman for his party in the senate.有些不明显的话可以回过来常用在候选人的头上;权威们及代言人的评论可以改变公众对辩论的看法(新闻周刊)Some inconspicuous remark . . . could come back to haunt either candidate; the pundits' and spin - doctors' remarks could change public perceptions of the debate(Newsweek)他说,可是因为受害人非美国公民,没有首先出来寻求解决办法。“他们没有真正代言人,”他接着说,“可能正因为如此,没人出来大声抗议设法解决问题。”But because the victims are not United States citizens,he said,no one has taken the lead in seeking a solution."They don't have any real spokesperson,"he continued,"That's probably why there is no hue and cry to do something about this problem."