英语演讲名人效应

Dear teachers and fellow students; Hello everybody, I am 3 classes from 2006 xx, am pleased to stand here at this moment to participate in this meeting of English speech contest, the theme of my speech today is "celebrity and advertising," I hope you like. As we all know, in recent years, advertising is everywhere in today's society, turn on the TV, read newspapers, are all celebrity advertising blows to name a few. , She's yogurt. Michelle Reis in L'Oreal, and more. So, choose a popular celebrity to advertise their products, the business has become a must have trick. It goes without saying, look for celebrity advertising, advantages and disadvantages, Lee is the celebrity ads have a "celebrity effect", can allow consumers to quickly understand and accept a product that allows goods within the shortest time the fastest communication, time-saving shortcuts. We know that celebrities, especially in the entertainment industry's star, fans of a lot, the potential advertising value is enormous. Allow companies to find a celebrity although the cost of advertising a lot more, but the benefits are the same objective. In fact the reason why many businesses never bored with the choice of businesses to advertise celebrity endorsements, Chinese and this is the so-called "celebrity." As one of my friends like, Louis Koo, buy glasses she bought Columbia Top, buy a drink to buy Pepsi, that was not enough, he sighed: "Why do not our home Koo endorsement of instant noodles, ah, so I not elected. "This is the value of celebrity, I do not have particular feelings," celebrity really useful. " Indeed, the purpose of advertising is to promote products is to go out, to maximize advertising effectiveness, it is the preferred celebrity. Celebrity advertising, the celebrity is, just take half a day or even just a minute you can get a lot of advertising endorsement fees, you can often show his face on TV or magazines to increase their visibility, celebrities can not help but be happy, and therefore , celebrity advertising, for the business and celebrity, it may be a win-win situation However, if insisted on the advantages and disadvantages of celebrity advertising and the best choice to make, then I personally think that more harm than good, first of all, some celebrity scandal since the moment I am or have personal likes and dislikes, and direct impact on merchants image, this will bring some business risks, waste a lot of advertising resources. Secondly, as a consumer, I prefer to stand on the stand of consumers look at this issue in recent years, celebrity false advertising happened frequently, and many celebrities easily access many ads, no understanding of the product in advertising large increase in the product praised. Mislead consumers, making people suffer huge losses, their image as if like a commodities salesman, swearing like a clown, you give me the money I give you praise, a feeling of angry people. Following the sk-II, Sanlu milk powder incident, false celebrity endorsements legal responsibility to be a focus of public opinion, and many consumers think that celebrities engaging in false advertising, celebrities must be jointly and severally liable, on this point, I think I agree. Third, advertising is only advertising, not work if the product quality, delusions, by supporting the role of celebrity sales, a time may be, a long time, certainly not, therefore, as long as the product itself is perfect, please who speak for commodities will not be much, if at every turn Please big star, a big star, gratuitous waste of company money, so is the company's negative. So, as long as the product is good, not Pa Moren do not know.

When famous people give their opinions, many people listen. Should we pay attention to those remarks?When Tom Cruise once appeared in a TV program, he was too excited so he jumped up and down the couch. Later “jump the couch” was adopted in the American dictionary for slang. This is a bit exaggerating, but it definitely reflects the fact that when famous people give their opinions, many people listen. But, should we pay attention to these remarks or actions?Firstly, famous people are “famous”, for they have one or few aspects that exceed common people. Like Albert Einstein once said, “I think and think for months, for years, ninety-nine times the conclusion false, but the hundredth time I am right.” As a brilliant scientist, he speaks of the right attitudes towards science and inspires countless people to fight for the truth. Hollywood actors or actresses, they may talk about their dressing styles or skin cares on magazine. These are all advice that we might as well take, for real life is not just serious academic things but also the satisfaction of living.But the point is that, celebrities are not perfect role models for the public. Once I heard a story about Einstein, saying that he nearly got into the water when he once harassed a young lady and got refused when they were in a boat in a park. Is Einstein evil somehow? No! He’s just being human. Then is it wrong to harass ladies? Yes. But all humans make mistakes. Celebrities are experts in certain areas but not all. In some other fields, they should even learn from us.Generally, there are two extremes when talking about celebrities: the public are either too critical or too superstitious. Objectively, both of the attitudes are unnecessary. As a Chinese saying which generalizes this situation the best goes: to take in the good, while to get rid of the bad.