价格策略英文翻译

1 tourist enterprise marketing Product strategy: it is the primary factor in the travel marketing strategy, the travel agent must marketing consumer market needed Product, the enterprise can travel for survival and development. The travel marketing combination of product is one of the most important factors.(1) the basic concept of tourism products. As is known to all, tourism product is tour operator to meet tourists traveling consumption need tourism facilities, travel service and attractive tourist project and lines, food, housing, transportation, traveling, shopping, entertainment, etc, the carrier by the elements of practicality and services, belongs to the service product. For tourists, traveling experience or travel is experience. Tourism products as a combination of service products, with comprehensive, mobility, and I've not storage, production and consumption characteristics, such as the synchronicity of the different forms of specific physical labor.2 the tourism products. Given the diversity and comprehensive tourism consumption, the corresponding requirement of tourism products with the same structure, actual constitute diverse portfolio so content. Its forms, including physical form of tangible products, such as travel tourist hotel and tourism car, buy goods such as, also includes the invisible form of service products, such as shopping guide service, service, catering services products; etc. According to their functional division, can include tourism products, tourism products, special tourism products, special tourism products, etc.3 the tourism product marketing. With the further development of tourism, tourist culture quality improvement, for some sightseeing is not interested in DaLuHuo product already, therefore, should implement tourism product elaboration strategy, brand management. Can be predicted, the 21st century will be a Chinese tourism product of centuries. At the same time, along with "leisure time", and the lives of Chinese people coming from "and" into "well-off" type of reality, for the popularization of leisure vacation product development. Therefore, the family leisure holiday resort, rural outskirts, leisure vacation, seaside resort, holidays and weekends leisure vacation and leisure products exit will have broad market.2 tourism marketing Price strategy (Price) : tourism product sales process, actual consumers is (tourists) time-space range freedom of movement, the high level of service and enjoy the process of purchase, these are market economy activity, must according to the market rules, economic principles executes equivalent exchange. Grasp the formation process of tourism product prices and product pricing method, flexible use of various pricing strategies of tourism management is the organizer and the main marketing activities.3 travel enterprise marketing channel strategy (a) : marketing decision is one of the tourist enterprise important decisions. Customer network is an important external resources, usually can build up for years, and tourism resources such as enterprise's important internal guide, marketing team, etc. Tourism industry present situation, development and scale gradually marketing channels so and distribution system is necessary. Cannot oversight, network economy development, make consumers and marketers may directly between more quickly and establish marketing channel, or omitted before traditional marketing channels and link, which require us to have a marketing team, effective marketing system integrity, unified, office environment, system of intelligent network.4 tourist enterprise marketing mix strategy (exercise) : tourism enterprise marketing is not only the development of tourism products, and formulate fulfills the market demand of market price, also must be the same occupation, the potential consumers communication, communication and Promotion of assume responsibility. Ensure effective communication and information, the key is the contents, objects and frequency. Configuration of marketing communication system integrity is very necessary. Tourism enterprises must with associated enterprises, consumer and all kinds of downstream enterprises, government departments and industry associations, and even thorough internal staff communication. Each group of communication with all enterprises. Tourism enterprises to formulate sales plan, design, marketing personnel training of advertising, sales promotion, carry out various marketing communication is the combination of the promotion mix - operation. The promotion mix by four tools: advertising, sales promotion, marketing, sales personnel.