品牌历程的英文

雪佛兰汽车公司(Chevrolet)，亦作雪佛莱或雪福兰，创办通用汽车的美国人威廉·杜兰特因为与通用汽车大股东杜邦家族不合，离开通用汽车后与瑞士赛车手、工程师路易斯·雪佛兰于1911年在美国底特律创立，美国人常昵称雪佛兰为Chevy。为了同福特的T型车相竞争，雪佛兰于1911年11月3日推出了第一款汽车“Little Four”。1912年又推出了5座6汽缸的“Classic Six”，这款车排量为4.9升，最高时速可达105千米/小时。1916年，雪佛兰的盈利足够杜兰特购买大量的通用汽车股票，1917年杜兰特重回通用汽车成为通用汽车董事长，而雪佛兰就从此并入了通用汽车，成为一个独立部门。雪佛兰现在仍然是通用汽车的一部分，也是通用汽车旗下销量最大的厂牌。雪佛兰Camaro 2010版著名的雪佛兰车型包括大型轿车的“Impala”(1958年)，代表美国著名传奇跑车的Corvette(护卫舰)跑车(轻量化玻璃纤维车身搭配钢管骨架，有效降低车身重心增强操控性，底盘双A臂搭配特殊材质塑胶叶片弹簧悬吊系统，2008年Z06版的Corvette跑车时速可达318公里。)，与福特野马竞争的平价跑车Camaro(与Pontiac Firebird跑车共用机械设计)。美国出租车与警车爱用的大型后轮驱动Caprice轿车，常入榜美国十大畅销车的Cavalier以及许多美国畅销运动休旅车(SUV)与卡车。以单一厂牌销售量而言，只有雪佛兰能在美国汽车市场与福特竞争销售冠军宝座。2007年推出世界第一台插电式接间型油电混合车雪佛兰伏特原型。雪佛兰汽车自第一款汽车发布至今销售总量超过1亿部，覆盖世界70个国家。仅2004年一年便销售了360万部。占全球汽车销售总量的5%。2009年，因次贷危机引发金融海啸，财务受到严重冲击的通用汽车公司为求美国联邦政府援助宣布破产重整，让旧通用汽车破产股票下市并经法官同意立即将剩余资产转卖给新成立的新通用汽车公司，再将新通用汽车大部分股权交给美国政府成为国营企业，换取美国政府援助资金，雪佛兰与凯迪拉克、别克、GMC被宣告为重整后在美国市场上保留的厂牌。2010年雪佛兰汽车全球销售量达到425万辆。On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Car Company in Detroit with William C. Durant and investment partners William Little (maker of the Little automobile) and Dr. Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin GEO of General Motors in Canada.Durant was ousted from the management of General Motors in 1910 for five years. He took over the Flint Wagon Works, incorporating the Mason and Little companies. As head of Buick Motor Company prior to founding GM, Durant had hired Louis Chevrolet to drive Buicks in promotional races.[2] Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company.Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated.Chevrolet first used the "bowtie emblem"[3] logo in 1914. It may have been designed from wallpaper Durant once saw in a French hotel room.[4] More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company.[5][6] Others claim that the design was a stylized Swiss cross, in tribute to the homeland of Chevrolet's parents.[7]Louis Chevrolet had differences with Durant over design and in 1915 sold Durant his share in the company. By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors. After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1917, Chevrolet's factories were located at New York City; Tarrytown, N.Y.; Flint, Michigan; Toledo, Ohio; St. Louis, Missouri; Oakland, California; Fort Worth, Texas, and Oshawa, Ontario.[8] In the 1918 model year, Chevrolet introduced the Series D, aV8-powered model in four-passenger roadster and five-passenger tourer models.Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".[9] In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.[10]Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1953 it produced the Corvette, a two-seater sports car with a fibreglass body. In 1957 Chevy introduced its first fuel-injected engine,[11] the Rochester Ramjet option on Corvette and passenger cars, priced at $484.[12] In 1960 it introduced the Corvair, with a rear-mounted air-cooled engine. In 1963 one out of every ten cars sold in the United States was a Chevrolet.[13]The basic Chevrolet small-block V-8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original. Descendants of the basic small-block OHV V-8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management, and sequential port fuel injection. Depending on the vehicle type, Chevrolet V-8s are built in displacements from 4.3 to 9.4 litres with outputs ranging from 111.394 horsepower (83.066 kW) to 994 horsepower (741 kW) as installed at the factory. The engine design has also been used over the years in GM products built and sold under the Pontiac, Oldsmobile, Buick, Hummer, Opel (Germany), and Holden (Australia) nameplates.In 2005, General Motors re-launched the Chevrolet marque in Europe, using rebadged versions of the Daewoo cars produced by GM Korea.[14]The Chevrolet division is currently recovering from the economic downturn of 2007–2010. After sales of General Motors vehicles plummeted and when the U.S Government bailed out the company, GM began developing more fuel efficient cars and trucks in order to compete with foreign automakers. In late 2010 General Motors began production of the plug-in electric Chevrolet Volt (and related Opel/Vauxhall Ampera), which later was announced as the 2012 North American Car of the Year, European Car of the Year and World Green Car of the Year.

Gabrielle Chanel, founder of the House of Chanel, began her fashion career in 1910. She heralded new designs and revolutionized thefashion industry by going “back to basics,”incorporating elegance, class, and originality. Under her tight reign from 1909-1971, Gabrielle Chanel held the title as ‘Chief Designer’ until her death on January 10, 1971.In 1909, Chanel opened a millinery shop, under the name of ‘Chanel Modes’, at 21 Rue Cambon in Paris.Her hats were worn by famous French actresses who helped establish her reputation. Chanel introduced in 1913 women’s sportswear at her new boutique in Deauville, France.Her fashion became known in 1915 throughout France .She then opened her first couture house in Biarritz, France in1921, to introduce her other fashion lines.The perfume No. 5 was created after a fortune teller told Coco Chanel that her lucky number was five. It was released on the fifth day of the fifth month of the year, May 5th 1921. It was internationally popular with women of high society in particular. “The first Chanel costume jewelery collection was introduced in 1924. Harper’s Bazaar described it as “one of the most revolutionary designs of our time.” In 1926, Chanel introduced the ‘little black dress,’（黑色迷你裙） greeted by Vogue《时尚 》as the ‘new uniform of the modern woman.’ That same year, Chanel introduced the classic tweed（传统斜纹软呢） .Chanel premiered（首次举行） an exhibition of jewelery in 1932 dedicated to the diamond. Several of the pieces, including the ‘Comet’（彗星） and ‘Fountain’ （喷泉)necklaces were re-introduced by Chanel in 1993.After the World War Two, Chanel re-opened the couture house in 1954. In February 1955, Chanel introduced the quilted bag with the shoulder strap(肩带）, named the 2.55 bag after the month and year of its creation. That same year, Chanel launched her first perfume for men, Pour Monsieur（绅士）.In 1957 at the Fashion Awards in Dallas, Chanel and her spring collection received the Fashion Oscar. The fashion world applauded her as the ‘most influential designer of the twentieth century.’ On January 10, 1971, Coco Chanel died, ending an era（纪元） of revolutionary fashion that would still be the classic model fashion designers today find inspiration in.Now Chanel is one of the most well known and instantly recognisable brands in the world. The brand is now headed by German-born designer Karl Lagerfeld, who also designs for the House of Fendi, as well as his namesake label.

[香奈儿品牌历史故事]5分钟带你了解香奈儿的15个冷知识

品牌 [词典] brand; [例句]我买了几个畅销品牌中的一种。I bought one of the leading brands.