夏香林萌
CIS：企业形象识别系统企业形象识别系统CIS(Corporate Identity System)
CI：是英文Corporate Identity的缩写，有些文献中也称CIS，是英文Corporate Identity System的缩写，直译为企业形象识别系统，意译为企业形象设计。
VI又称为VIS，是英文Visual Identity System的缩写。其意是指将企业的一切可视事物进行统一的视觉识别表现和标准化、专有化。
扩展资料：
CIS一般分为三个方面，即企业的理念识别——Mind Identity（MI），行为识别——Behavior Identity(BI）和视觉识别——Visual Identity（VI）。
企业理念，是指企业在长期生产经营过程中所形成的企业共同认可和遵守的价值准则和文化观念，以及由企业价值准则和文化观念决定的企业经营方向、经营思想和经营战略目标。企业行为识别是企业理念的行为表现，包括在理念指导下的企业员工对内和对外的各种行为，以及企业的各种生产经营行为。
企业视觉识别是企业理念的视觉化，通过企业形象广告、标识、商标、品牌、产品包装、企业内部环境布局和厂容厂貌等媒体及方式向大众表现、传达企业理念。CI的核心目的是通过企业行为识别和企业视觉识别传达企业理念，树立企业形象。
参考资料来源：百度百科-企业形象识别系统
参考资料来源：百度百科-视觉识别
水郡都城
Employee engagement is the staff who after working for a period of time, ideologically , psychologically , emotionally, the enterprise had a sense of identity , sense of fairness , a sense of security , a sense of values, mission work and achievement , these feelings eventually internalized employees a sense of belonging . Contemporary society , talent has become a manifestation of the core competitiveness of the most important , the most critical factor , it is no exaggeration to say that the key to success lies in the use of personnel . In particular the use of the sales job type employees. Sales-oriented enterprises is the main source of funds . However , the data show that many countries have a higher business turnover, enterprises due to former employees , generated a lot of loss costs. Moreover, due to the resignation of sales workers , which may lead to a series of serious problems, such as the key technical and commercial secrets leak , loss of customers , job vacancies , etc., all of this can give companies bring disaster. This article focuses on the sale of the enterprise workers to cultivate and enhance the sense of belonging , a series of studies to explore . For now facing a decline in their sense of belonging and crisis , proposed a series of measures .
Lena睡美梦
1、公司的归属感通常是针对企业的员工而言的，也叫员工企业归属感。也就是指员工经过在企业的一段时期的工作后，在思想、感情、心里上对企业产生了认同感、公平感、安全感、价值感、工作使命感和成就感，这些感觉最终转化为员工的企业归属感。 2、公司的归属感的形成是一个渐进、复杂的过程。其形成后将促使员工将个人目标和企业目标相融合、相统一，使员工将企业的发展目标产生强烈的认同感，从而为达成个人和企业的目标而不断强化自我并对企业产生强烈的责任感。企业责任感的意义就在于增强员工的责任感和义务感，让员工将公司的事当成自己的事来做，最终会使企业经营目标和个人劳动目标同步实现。
