我的大BABY
手把手教你写外贸涨价函，成功率极高的金句都给你整理好了！
附20份真实涨价函英文原件！
汇率和海运费近半年来居高不下，近期暴涨的原材料又让不少制造商本就微薄的利润在此缩水，稍一不慎，亏本做订单。
对于这部分厂商来说，涨价是无奈但无可避免的选择。
那么如何写一封让客户能接受的涨价函呢？以下有几个要点。
01、不必抱歉
首先要明确的一点是：你向客户提涨价，但你并不是过错方。所以不要一上来就给客户道歉，或是把姿态放得很低，以至于后面有理也不占理，如果客户趁机提出一些不合理要求，你还要怎么拒绝？
涨价，只是一个客观事实，是需要合作双方去共同消化的问题，在商言商，你没有什么对不起客户的地方。
但是也要注意，虽然道理是这个道理，但你也别冷冰冰甩给客户一句：
“This letter is meant to inform you about the recent rise in prices of our products.”
除非你的产品真的不愁卖，不然还是需要注意语气，做到不卑不亢，有礼有节。
02、有理有据
你总不能说“因为众所周知的原因，我们要涨价了”，即使原因真的众所周知。
汇率涨了几个点，海运费涨了多少钱，产品涉及的主要原材料分别涨了多少？这些都要在邮件中有个概述，最好能用直观的图表来说明。
03、有的放矢
拿着上述证据，也不需要一股脑全部丢在邮件里。针对不同客户，可以从其最关注的地方入手来陈述理由。
比如比较重视价格的，那么就给他算账，把增加的成本一笔一笔算清楚；
更重视质量的，就要向他证明，为了维持原有的品质，涨价是必然的结果。
04、提醒客户你的价值
此外，也要提醒客户你能够提供的价值不仅仅在于产品的价格，客户也应看到你在其他方面的付出。
其他客户还需纳入考虑范围的因素包括：
晓峰1124
Rises in prices the request to propose the background: In the past year, as a result of the well known reason, the international market copper material price rapid rise, (at present has achieved the US$7300/MT --- data pool from recently London copper material futures market) the possibility which and still had continues to rise. This made our product the production cost to increase 30% in the past year. Specifically adjusts prices the measure: Each nozzle (sprinkler) the unit price rises US$0.20 (rise scope for to approach 15%) the new price to become effective the date is on May 1, 2006, the term of validity to December 31, 2006. Asks various dealers to pay attention: 1. we continuously silently were digesting the product cost increase in the past 12 months which the raw material rose in prices causes. 2. we still will undertake adjust prices the latter 15% increase cost. 3. in the new price term of validity, we still could undertake the increase cost which the raw material continued to rise causes but no longer to adjust prices. Hoped various dealers can in line with the long-term cooperation, the communal development objective understand our present situation, accepts our request. We can provide us as always the high grade product and the specialized service.
黑色海盗猪
Dear Sir,Due to the raw material cost of XX company increasing, we have to increase the price of below models for 5% base on the original price from now on：Model ABCDEModel EFGHIThis is a tough decision and we understand this will bring you inconvenience, but 5% is our best effort to keep balance between our customers and covering our cost.We greatly regret any inconvenience it may cause, and hope we can receive strong support from your side.Thank you very much. I'm available for any questions you may have.Best regardsXXXXXX以上是比较谦虚的版本，如果厂方没有这么弱势，可以写的强硬些。
24678happy
Announcement of Price AjustmentDue to the price of raw material of Nickel is continually rising, we have to raise the prices of the relevant fastener products from Aug.18,2009.(Tuesday),the increase rate was around 5%. The specific rate varies by the products, please see the detailed price list. With immediate effect, all new orders with delivery date from August 18th (including the date of August 18th ) will be executed according to the new price; the confirmed contracts before August 18th (excluding the date of August 18th) will be executed according to the original prices stipulated on the contracts. We are sorry to bring you all the inconvenience and in hope of that you would understand us as ever befor. Our company reserves the right of authority for the interpretation of this price adjustment.简释：1."由于镍价上涨，上游原料行情紧张，为及时反映市场动态" 之句为了简洁起见缩略为一句话“由于原材料镍价持续上涨”。2.后面的具体执行办法则尽量详细，并在括号内写出新订单（包括8月18日）执行新价格，老订单（不包括8月18日）执行老价格。这个一定要写清楚，否则会引起不必要的纠纷。
楼兰芥末姑娘
Dear **I'm sorry to inform you that the price for the following products will be adjusted.The latest prices will be effected on 1st,Sep.
一人一兀
In the past year, as a result of the well known reason, the international market copper material price rapid rise, (at present has achieved US$7300/The MT --- data pool from recently the London copper material futures market) and still had the possibility which continued to rise. This made our product the production cost to increase 30% in the past year. Adjusts prices specifically the measure: Each nozzle (sprinkler) the unit price rises US$0.20 (rise scope for to approach 15%) The new price becomes effective the date is on May 1, 2006, the term of validity to December 31, 2006. Asks various dealers to pay attention: 1. We silently were digesting the product cost increase continuously in the past 12 months which the raw material rose in prices causes. 2. Our still will undertake adjust prices the latter 15% increase cost. 3. In the new price term of validity, we still could undertake the increase cost which the raw material continued to rise causes but no longer to adjust prices. Hoped various dealers can in line with the long-term cooperation, the communal development objective understand our present situation, accepts our request. We can provide us as always the high grade product and the specialized service.
