进货渠道英文

厂家进货等。渠道(英文为channel)通常指水渠、沟渠，是水流的通道。但现被引入到商业领域，全称为分销渠道(place)，引申意为商品销售路线，是商品的流通路线，所指为厂家的商品通向一定的社会网络或代理商或经销商而卖向不同的区域，以达到销售的目的。故而渠道又称网络。按长度划分渠道有长渠道与短渠道之分;按宽度划分有宽渠道与窄渠道之分。

I. Introduction My project is to do the apparel industry, men and women clothing casual restaurant. Due to limited funding only 2 million, our target customers are fashion students personality, so simple and casual fashion apparel mainly oriented style. Select clothing store are the advantages of the apparel industry is more mature, now near the school have not a similar clothing store, and the needs of the project costs are lower, easy access is also easy to start. And his interest in clothes but also, it is the combination of interest and cause. Second, the store's location and the customer groups of reasons 1, the store's location: the choice of location is good or bad the future impact of the operation of a large store, so be sure to find a good store business district location. After investigation, I found the school gate at 30 square meters near a store ready to transfer, things here at the intersection of campus, convenient transportation, the market is no problem. And here we still have to continue to develop and broad prospects. Finally, I choose to shop out of school population in the West Campus, where about ten meters, only to suffer stores have a bus stop in front of a big road, usually have traffic day and night. And next door there are several colleges and universities, if the publicity well, the flow of people can be imagined. Our position is in the low block, in line with market demand. 2, the client group analysis: The main customer groups are teachers and students. After investigation, we found near the school did not have clothes shop, the spending power of students is not suitable for the middle and low sales of luxury goods. Our position is in the low block, in line with market demand. Third, the store's decor Rent a good store, the following should be renovated. Decor related to a shop management style, and appearance of first impression, the overall image of the store, lighting and product displays will also directly affect sales! People rely on clothing makeup, the Buddha to gold, selling clothes also need packaging! Even the best clothes on the flea market to sell goods is spread Moreover, our customer base is a fashion student personality! Decor related to a shop management style, and appearance of the first impression. When doing interior design, you need according to the current clothing trends to determine the overall style, not the effect of design, so customers can see, the feeling is out of date, but tend to be closely linked to warm and simple elegant style of the main , so the store must make an effort on the decor, giving a strong visual impact and appeal of a fresh feeling. Fourth, the goods and the purchase channel selection First, the selection and purchase of goods Brand-name mainly dominated by foreign goods. First, choose the goods: First of all, the first purchase to personally go to Guangzhou and wholesalers related issues on a good fight for minimum cost, for more supply. Second, the market aimed at Guangzhou, the major bulk sale, choose quality. Guangzhou shopping network aimed at once again, directly linked to our online, buy low and sell high. Second, purchase channels: direct mail back to the North Sea, Guangzhou, purchase must be on a good logistics companies, to establish good relations of cooperation, strive for the lowest cost. (Purchase as long as: Guangzhou District Thirteen Road, Kam Tung and the vast majority, Shahe, Station West) Fifth, manpower planning The early start to reduce costs, exercise their abilities. Plan early opening is not prepared to hire temporary staff, which I and my partner has overall responsibility for (their own business should be cumulative points), the profitability of investment dividends after the method used. Sixth, the amount of investment and profit forecasts First, the amount of investment analysis 1, Rent: 2000 yuan / month. 2, the renovation costs 4,000 yuan. 3, the store model, racks, etc. 600. 4, other costs 500 yuan (leaflets, advertising, travel and logistics costs 5, utilities 400 yuan / month 6, the liquidity of more than 8500 Second, the profit forecast: Monthly high-priced pieces of clothing to take 30-50, 30-80 to take the low-priced items; a total of 50 boys and girls backpack; girls shoes, 50 pairs; (the first purchase to "getting goods less, earn more money," the main 给分啊！

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