品牌影响力英文

3.3 Coca-Cola core competitivenessCore competence is to give enterprises competitive advantages of different technical systems, organizational management system of organic integration. Brand is the core competitiveness of the synthesizer is the difference between the market enterprises on the most important sign, but also consumers money to vote weathervane. Brand is a kind of intangible assets of enterprises, the enterprise has an important meaning: help enterprises and their products to distinguish competing products, helping the product sales and occupation of the market, will help develop the brand consumers loyalty, will help develop new products, saving the cost of new products into the market. Brand strategy is the enterprises to enhance their brand influence tactics and strategies. Brand influence is to develop the brand in the marketplace, and the ability to profit. Evaluation of the influence of the basic indicators of the brand, including brand awareness, brand awareness, brand reputation, brand preference degrees, brand share, brand satisfaction, brand loyalty, etc., where the core indicators of brand loyalty. Brand equivalent to clients, has meant that the clients have a brand, to meet customer demand and maintain customer relationships is a measure of the ability to brand an important indicator of competitiveness. Reflecting the overall strength of corporate brand, Coca-Cola is a world-class brand, Coca-Cola Company is a world-class enterprise. Brand as the company's core competitiveness, an important part of the system, and corporate culture, core technology, human resources, competitiveness, are inseparable. Well-known brands in the world, without exception, involves both a rich and unique corporate culture. From the core technology to build the core products, are often the backbone of the brand product. Brand and corporate competitiveness in harmony, is a special competitive edge, that is, the brand's core competitiveness. The implementation of brand strategy, brand start-ups generally have to go through, brand maintenance and brand sublimation of the three-phase, so that brand deep to stay in the minds of consumers. Coca-Cola is a shining example of the implementation of brand strategy.Coca-Cola (Coca-Cola) is the world's largest multinational soft drink manufacturer sold its products in more than 200 countries and regions, can be said that every corner of the world to see trace of Coca-Cola. Coca-Cola Company is headquartered in Atlanta, Georgia. Headquarters, together with its employees in branch offices around the world, a total of three thousand people, 70% of the company's production and 80% of the profits came from outside the United States. Coca-Cola Company brand strategy and continuously enhance the core competitiveness of enterprises so that the "Coca Cola" into people's memories Qinru the human mind, the stimulation from people's emotions, has created a well-known global brand and a world-class enterprise. World Brand Lab (WBL) the preparation of the "World's 100 most influential brands," Coca-Cola ranks top of the charts. Coca-Cola is truly a "best in the world brand."4.1Advantages:The world's largest soft-drink giant, has a giant advantage and power of global competitiveness.A strong marketing capability, systems and corporate advertising.Brand image in people's minds, has become part of consumer life. The core product of extreme secrecy of the secret formula is so popular after 100 years but not bad. Channel fabric construction is very much intact (in particular, vending machines, the settings), and has a fast-food industry (led by McDonald's) is a powerful sales channels. Workflow standardization. Innovative and high R & D capabilities, the most representative for the launch of Diet Coke, As soon as he listed the rage. High market share, the product of a more market-leading brands. Product has a convenience (available everywhere), a unique flavor (secret recipe), and at reasonable prices and other features. Product life cycle loop recycling patterns, remained intact.Recently announced employee stock options as part of salary transfer fee, which will fully reflect the company's financial position, causing many experts and scholars and a praise, but also sweep away the investors relating to the Enron scandal against U.S. firms generated haze.Disadvantage Large-scale, control is not easy.Consumer stereotype - unhealthy beverages, because of cola contains caffeine and other ingredients, and could easily lead to obesity and other health problems. The major consumer groups (young groups) of the product identity, slightly worse than Pepsi. Access over the wide range of bottled drinks, consumers enjoyed the last of the more difficult to control the quality of products (more than situations such as shelf life or deterioration). Can be a long-term competitive advantage And good corporate brand image. Product has a mysterious formula. Market share of high and preferential access to industry, the leaders and the defender. R & D capability and marketing capability.

从事外卖行业多年，并没听过您说的FML

外卖行业GKA指的是大型知名品牌连锁餐饮企业，在外卖上有较高的权重以及较高的品牌影响力。

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Increase the influence and competitiveness of the brand

1.知名度Visibility ;Her visibility is high.2.名望值Prestige value. You have the top prestige value.3.人气值Popularity value. This singer has a high popularity value.4.影响力Influence. The budget was passed through his influence.5.好评度High degree of Praise. His work received high degree of praise.6.差评度Bad review. This movie got bad review.7.关注度Degree of Attention . Degree of attention of this project of building a new bridge is high.8.排名表Ranking. The ranking of Princeton U. among Universities is near the top.9.名望榜Fame list. He is near the top on the fame list.10.名门望族Noble family. His wife must come from a noble family.11.德高望重Highly Respected. The chief judge is highly respected.12.众望所归Everyone voted for. Everyone voted for him to be the next Chairman.13.名副其实It is true. It is true that he is an honest man.14.实至名归deserved the reputation. He deserves the good reputation.15.声名鹊起Uprising Fame. After his first publication, he got the uprising fame.16.声誉卓著Excellent reputation This lawyer has an excellent reputation.