妮裳风云
Global economic crisis in this particular context, today's domestic auto market has a different marketing strategy of the past, the norm, the need for more effective and innovative, and make it a global economic recession and the downturn in domestic auto market, especially the purchasing power of consumers and consumer desire to reduce the extreme form of the market, through competition, the status quo of corporate marketing and a comprehensive analysis of market demand for accurate market positioning, effective marketing strategy to achieve marketing innovation, which is vital to the development of auto industry . In this paper, the actual method of theory, analysis of the economic crisis in the different normal background, the development of China's auto market, and in the inner Jianghuai Bin Yue more in-depth analysis of the external environment on the basis of the integrated use of marketing management theory, Through systematic analysis of the status quo of corporate marketing, market segmentation and target market selection, product strategy, pricing strategy, distribution strategy, marketing strategy, and explore the characteristics of products suitable for cars A marketing strategy, thereby contributing to A in consumers and markets to achieve greater performance improvement.
真理在朕
说实话没有一句通顺,建议重写。1. striking contrast?2.Japanese Car Brands3.do not use "phenomenon".4.no comments?5.So chinglish.如果真的要找错误的话,我可能会找到至少30个。
谦谦妈妈2015
1、Sedan
普通的三厢轿车。也叫Saloon。
2、Hatchback
掀背式轿车,多指普通的两厢轿车。
3、Station Wagon
旅行轿车。也叫Estate。与两厢Hatchback的区别在于Station Wagon车身大多有ABCD四个立柱,而两厢车只有三个。
4、Fastback
快背式或者溜背式轿车,后风挡玻璃与后备箱盖平滑连为一体。
5、SUV
Sport Utility Vehicle。运动型多功能汽车。
6、MPV
multi-Purpose Vehicle。多用途汽车。多指7至8人座汽车。
7、Van
厢式货车。面包车。
8、RV
Recreational Vehicle休闲车。非标准概念,范围不严格,非典型三厢两厢轿车都可称为RV,现多指房车。
9、FCEV
Fuel Cell Electric Vehicle燃料电池电动车
10、HEV
Hybrid Electric Vehicl混合动力汽车,多品牌都有Hybrid车型
超级尺蠖爱和平
1、sedan 大轿车,厢式轿车;
这个英文单词指普通的轿车车型,也就是马路上现在最为常见的四门轿车。这种车型的名字在英语中是Saloon,在美语中为Sedan。
2、hatchback 掀背式汽车;
掀背车(Hatchback)是汽车车身设计的一种形式,除了二到四个侧开的车门之外,尾部通常会有一个垂直的尾门(如标致307)或一个倾斜的尾窗门(如马自达6掀背版),以打开行李舱,是此类车重在外观上的主要特色。
3、Station Wagon 客货两用车;
wagon (瓦罐)就是国人常说的旅行车。旅行车的优点显而易见,有着轿车的舒适性,并且有着SUV一样的大后备箱容积。
4、Fastback 斜背汽车;
顾名思义,即指线条非常快速流畅的后背部,有人也称之为“溜背型”或者“快背式”。而在汽车术语中,Fastback 意指那种车顶轮廓线呈流线型一直连贯至车尾的设计。
5、SUV 运动型实用汽车;
不同于可在崎岖地面使用的ORV越野车(Off-Road Vehicle的缩写);SUV全称是sport utility vehicle,或suburban utility vehicle,即城郊实用汽车,是一种拥有旅行车般的空间机能,配以货卡车的越野能力的车型。
参考资料来源:百度百科-车型
艳的笑窝
范文1With the increase in the general standard of living, some ordinary Chinese families begin to afford a car. Yet opinions of the development of a private car vary from person to person.Some claim that there are many advantages in possessing a car. It gives a much greater degree of comfort and mobility. The owner of a car is no longer forced to rely on public transport, and buses or taxies. With a car he can go where he likes and when he wants, so much so that he can enjoy his leisure to the full by making trips to the country or seaside on the weekends, instead of being confined to his immediate neighborhood.However, others strongly object to developing private cars. They maintain that as more and more cars are produced and run in the street, a large volume of poisonous gas will be given off, polluting the atmosphere and causing actual harm to the health of people. In fact, private cars contribute to traffic congestion so greatly that advantages gained in comfort and freedom are often cancelled out by the frustration caused by traffic jams.
我是中吃货
MPV是Multi-Purpose Vehicle,即多用途汽车。它集轿车、旅行车和厢式货车的功能于一身。 还有RV是Recreation Vehicle,即休闲车,是一种适用于娱乐、休闲、旅行的 敞蓬车(CABIOLER) 赛车(RACING CAR BODY) 豪华轿车(LIMOUSINE) 轿跑车(SPIDER/SPYDER) 欧式敞蓬的双座小跑车,通常为无顶蓬设计。 厢式车(VAN) 休闲旅行车或称客运工作车。 迷你厢式车(MINIVAN) 与厢式车相仿的新一代多用途车型,因尺寸小而被称为迷你厢式车。 旅行车(ESTATE) 是四门三厢加长型轿车,行李厢由封闭式改为开放式 吉普车(JEEP) 马力强劲、适应各种路面行驶的四座方型敞蓬车。 卡车(TRUCK) 载货汽车。古代指两轮手推车、三轮或四轮搬运车,Convertible Pickup Van/Minivan 敞篷皮卡车、小型Sedan Wagon Crossover Luxury 豪华轿车Coupe Hatchback SUV Hybrid 混合型掀背跑车
唐小七7
Under global economic crisis this special background, the domestic auto market marketing strategy already differs from the past now under the habit, needs to have the effectiveness and the innovation strength, enables it is not booming in the global economic depression and the domestic auto market to be under specially the violent market form which the consumer purchasing power and the expense desire reduce, through to the competitor, the enterprise marketing present situation and market demand's overall analysis, carries on the accurate market localization, proposed that the effective marketing strategy, realizes the marketing innovation, this is very important to the automobile enterprise development. this article uses the theory union actual method, the analytical study under economic crisis's this different habit background, China auto market's development condition, to the Jiangsu and Anhui guest's pleased internal and external environment thorough analysis's foundation, the synthesis utilization hard currency theory, through to the enterprise marketing present situation's system analysis, carries on the market segmentation and the target market choice, from aspects and so on product strategy, price strategy, retailing strategy, promotion strategy, the discussion suits a passenger vehicle product characteristic the market marketing strategy, thus promotes A to obtain the big promotion in the consumer heart neutral market performance.