英语广告写作

Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.广告正以它们的方式进入到人们的生活中。人们在日常生活中与广告有关因为他们是消费者。广告商通常是制造商，零售商和批发商。他们的商品需要通过广告以引起消费者的关注。因而机会每种产品都以某种方式被广告。在很大程度上来说，好的广告带来成功，而差的广告意味着失败。There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.有很多方式可以打广告，广告的形式各不相同。报纸可以承载广告。有些产品在电视或者广播中宣传，这样能引起大众的注意。广告牌也可以承载广告。现在广告是一个大产业，并设立了很多机构提供各种形式的广告。However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。然而，广告并非总是真实的。一种产品通常是被歪曲呈现的。广告商夸大了他想销售的商品的好处。这样一来，他就扭曲了事实。消费者就成为了这类广告的受害者。数百万人们买了广告商品又对它们不满意

英语广告的写作方法如下：1、首先要认真审题，弄清题目要求，审人称，审时态。2、列要点，通过审题，要将内容要点用提纲的形式逐条列出来。3、将要点整理并写成要求的广告短文。4、书面表达写成之后，要从头至尾读一遍，并从语感、语法、行文逻辑、习惯表达等方面进行检查，发现有错误要及时纠正。

With the development of material prosperity, advertisements have become more and more important in our daily life.Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TV stations, etc..But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments.Actually, every coin has two sides. Advertising is without exception. But in today`s world, advertising is not only necessary but also helpful.

广告是我们所熟悉的话题。作者从正反两个方面论述了它的利与弊。表达清楚，转接词的运用使文章连贯，紧扣主题。[参考译文]广告随着物质生活的日益繁荣，广告在我们的日常生活中变得越来越重要。广告给我们带来关于产品的最新信息，如果没有广告，消费者对当地商店所卖的货物会一无所知。广告可以帮助扩大市场，结果货物卖得越多，价格也就越便宜。广告还可以为报纸，杂志，无线电台以及电视台提供资金。不过也有一些反对广告的意见。有些人认为广告不但不能提供多少信息，而只是一门心思劝你买东西。他们制造出一种人们对商品需求的氛围，而实际上并没有多少人真正需要这些商品。而且广告给商品增加了成本费。再说它们看起来也不美，并且破坏视觉环境。事实上，任何事情都有两个方面，广告也不例外。不过，在今天的世界里，广告不仅必不可少，而且还很有益处。

写作思路：可以从广告的意义、特点这两个角度出发进行阐述，中心要明确，语言要通顺等等，避免语法使用错误。

正文：

Advertisement, as the name suggests, is to inform the public of something. As far as the meaning of advertisement is concerned, it can be divided into broad sense and narrow sense.

广告，顾名思义，就是广而告之，向社会广大公众告知某件事物。广告就其含义来说，有广义和狭义之分。

Non economic advertisements refer to advertisements that are not for profit, such as government announcements, notices and statements of political parties, religions, education, culture, municipal administration, social organizations, etc.

非经济广告是指不以盈利为目的的广告，如政府公告，政党、宗教、教育、文化、市政、社会团体等方面的启事、声明等。

Economic advertisement refers to the advertisement for profit, usually commercial advertisement. It is a means to promote the sale of goods or provide services to consumers or users by means of payment. Commodity advertisement is such economic advertisement.

经济广告是指以营利为目的的广告，通常是商业广告，它是为推销商品或提供服务，以付费方式通过广告媒体向消费者或用户传播商品或服务信息的手段。商品广告就是这样的经济广告。

Advertising is a kind of communication tool, which transmits the information of a certain commodity to a group of users and consumers by the production or business organization (Advertiser) of the commodity; Advertising costs money.

广告是一种传播工具，是将某一项商品的信息，由这项商品的生产或经营机构（广告主）传送给一群用户和消费者；做广告需要付费。

The communication activity of advertisement is persuasive; Advertising is purposeful, planned and continuous; Advertisement is not only beneficial to the advertiser, but also to the target. It can make users and consumers get useful information.

广告进行的传播活动是带有说服性的；广告是有目的、有计划，是连续的；广告不仅对广告主有利，而且对目标对象也有好处，它可使用户和消费者得到有用的信息。

个人感觉如果要是写英语的广告作文，可以先写个汉语的，找广告公司帮你翻译一下修改一下更完美

1.可以在空白处填写相应得产品名称。

At no moment in history has the issue of ________ been a more common occurrence than now.

The reasons for this phenomenon can be listed as follows. One is that, ______. Another important reason lies in ______.

Obviously, ______ incur a lot of disturbing effects. Undoubtedly your purse will suffer if you come across ______. Accordingly, it is a waste of ______. What’s worse, you can easily find numerous cases of the harmfulness of ______. Therefore it is high time that we took some actions to fight against ______. As for the government, they should enforce ______ laws. Meanwhile, we ______ should obtain the sense of ______ and also join the campaign.

In brief, a healthy ______ environment depends on everyone’s effort and in turn, everyone will benefit from it.

2.

n recent years there has been an experienced growing tendency in ___________（提出现象）. For that, I think it is not an occasional phenomenon.

A number of factors might contribute to (account for) the phenomenon. Parts of the explanations for it is that __________（原因1）__________. For example, __________（原因2）__________ is also responsible for the problem, such a case as __________.

The significance of ________ is far-reaching; it might exert a profound influence on __________（结论）__________.

3.

nowadays, we often hear that _____________________（提出一种要探讨的现象）. This phenomenon is not accidental, and there are social and individual background.

Why cannot ________________?

For one thing, ____________________（现象产生的原因1）__________. For another, ________________（举例说明）_________________. For instance, ____________（现象产生原因2）______________. Form that we _____________. As far as I am concerned, I agree that ________________. I think that ____________（作者本人的观点）_____________________. （四）

When asked about ________, a vast majority (a sizable percentage) of people claim (answer) that ___________（提出一种看法）________.

Contrary to the widely-held belief, I prefer __________（自己的看法）________________.