Development strategy was based on the guidance of enterprise development strategies， the company's resources into the development of new products， new markets， new production methods and management methods， in order to expand the scale of production and marketing enterprises， enhance the competitiveness of 发展型战略一般会取得大大超过社会平均投资收益率的收益水平。 Developmental strategies will generally get much higher than the social average investment rate of return of income 发展型战略包括以下几种形式。 Developmental strategies include the following 集中发展型战略 Focus on the development strategy was 集中发展战略是集中企业的全部资源，以快于过去的增长速度来增加现有产品或劳务的销售额、利润额或市场占有率。 Focused business development strategy is to focus all resources to faster growth in the past to increase sales of existing products or services， profit or market 他的优势是经营目标集中，容易实现生产专业化，实现规模经济效益，这种战略也存在一定风险，最主要的就是完全被产业兴衰所左右。 His advantage is business focused， easy to implement specialization of production to achieve economies of scale， there are some risks of this strategy， the main industry is completely influenced by the rise and 当本产业由于需求变化等原因出现衰退时，集中经营的企业必然受到相当大的冲击。 When changes in the industry as demand because a recession， the centralized management of the enterprise will inevitably be a considerable 任何商品的市场容量都是有限的。 Any commodity market capacity is 当市场已趋饱和，占有相对经营优势的企业的增长速度肯定会放慢，这会影响企业的长期稳定发展。 When the market is saturated， have a comparative advantage in the enterprise business growth will certainly slow down， this will affect the long-term stability and 这时，如果发现了新的商机，集中型企业就会向多样化经营的方向战略转移。 Then， if we find new business opportunities， set medium-sized enterprises will be to shift the strategic direction of 同心多样化战略 Concentric diversification strategy 同心化战略是增加同企业现有产品或劳务相类似的新产品或新劳务。 Concentric with the business strategy is to increase existing product or service similar to new products or 同心多样化能够利用企业的专门技能和技术经验、生产设备、销售渠道。 Concentric diversification to take advantage of business expertise and technical experience， equipment， distribution 当一个企业所在的产业处于上升时期时，该战略时一种很有生机的战略，它可以加强组织在具有特殊知识和经验的领域中的地位。 When a company where the industry on the rise period， the strategy， a very useful life of the strategy， it can strengthen the organization of special knowledge and experience in the areas of 同心多样化企业战略虽然避免了集中投入单一产品或劳务的风险，但增加了资本多方面投向的动作难度，也增加了资本短缺的风险。 Concentric diversification of business strategy into a single though to avoid the concentration of the risk of product or service， but increasing movement of capital invested many difficulties， but also increase the risk of capital 另外，经济不景气会危及各行各业，相关业务更是同涨同落，这使得同心多样化企业的抗风险能力大大折扣。 In addition， the economic downturn would threaten businesses， related businesses is the same with the up down， making concentric diversification of business risk-significant 如果企业总体实力不强，各个业务又由于规模都较小，竞争力都较差，各项业务的效果可能均会不佳。 If the business overall strength is not strong， and because all businesses are small scale， poor competitiveness， the effectiveness of the business will be 这样，反而造成了分散企业力量的负面作用。 In this way， but in a negative role of decentralized power 纵向一体化企业战略 Vertically integrated business strategy 纵向一体化是指在两个可能的方向上扩大企业现有经营业务的一种发展战略。 Vertical integration refers to the direction of the two possible expansion of existing business enterprises as a development 前向一体化就是组织自行销售其产品和劳务。 Prior to integration is the organization itself to sell their products and 后向一体化则是自行供应其生产现有产品或劳务所需的部分或全部产品或劳务。 After the integration is to supply its own production of existing products or services required for some or all of the products or 纵向一体化将原先由多个单一化经营企业的业务组合到一个企业的内部进行，从而节约了交易成本和风险费用，又便于企业最优化的利用资源。 Originally from the vertical integration of enterprises more than a single business combination within a business， saving transaction costs and risk costs， and easy to enterprises the most Youhua the use of 横向一体化企业战略 Horizontal integration of business strategy 横向一体化战略是企业通过购买、联合或兼并与自己竞争关系的企业的发展战略。 Horizontal integration strategy is the enterprise by purchase， merger or joint competition with their own development strategies of 横向一体化可以实现规模经济，实现经验共享和优势互补；可以提高产业集中程度，增强对市场的控制能力。 Horizontal integration can achieve economies of scale， sharing of experiences and strengths to achieve; can increase industry concentration， enhancement of market 横向一体化同时也要承担在更大规模上的经营风险，以及出现由于规模庞大而生产机构臃肿、效率低下的弊病。 Horizontal integration must also bear the operational risk on a larger scale， and the emergence of scale and production facilities as bloated， inefficient 复合多样化企业战略 Composite diversification business strategy 复合多样化企业战略是指增加与组织现有产品或劳务大不相同的新产品或劳务。 Complex business strategy is to increase diversification and organization of existing products or services different from the new product or 它的优点很多，可以产生资金的协同作用，可以分散风险，可以向具有更优经济特征的产业转移，以提高企业的盈利能力和灵活性，联合后的企业可以产生协同效益，使用一个部门的利润来弥补另一部门的支出。 It 的 many advantages， can generate synergies of funds can diversify risk， you can have a more superior to the economic characteristics of the industrial transfer， in order to improve the enterprise's profitability and flexibility of the combined company can generate synergy benefits， Shiyong a sector of the profits to make up another sector 但是复合多样化战略对最高管理者提出很多要求。 But the diversification strategy combined a number of demands made on the top 企业经营业务范围越广，最高管理者就越难以了解各个经营单位的经营状况，也难以协调单位之间的工作。 The more extensive the scope of business operations， top management more difficult to understand the different business units of the operating conditions， it is difficult to coordinate work between Stable strategy is the strategic planning period the enterprise's resources remained at the level of the current status and 它满足与过去的投资收益水平，决定继续追求与过去相同或相似的目标，每年所期望取得的投资收益大体相同的比率增长，企业继续用基本相同的产品或劳务为它的顾客服务。 It meets the level of investment income with the past， decided to continue to pursue with the same or similar goals over the past year to achieve the desired return on investment substantially the same rate， the companies continue to use the same products or services to its 稳定型战略的风险较小，对处于正在上升的产业和稳定环境的成功的企业老说，是极为有效的。 Stable strategy， less risk， the industry is rising and stable environment， successful companies always say， is extremely 对许多产业和企业来说，稳定发展是最合逻辑、最为适宜的战略。 For many industries and businesses， and stable development is the most logical and most appropriate 它避免开发新产品合新市场所必需的巨大投资、激烈的竞争合开发失败的风险。 It avoids the development of new products into new markets together the huge investment required， competition co-development of the risk of 稳定型战略也有一定的风险。 Stable strategy has some 当外部环境发生动荡时，就会打破企业的战略目标、外部环境、企业实力三者的平衡使实行稳定型战略的企业陷入困境，它还会降低企业的风险意识，从而使企业面临风险时缺乏适应性和抗争性。 When the volatile external environment， the will to break the company's strategic objectives， external environment， corporate power balance of the three stable strategic practice that companies in trouble， it will also reduce the risk awareness of enterprises， so the lack of enterprise risk adaptability and When the enterprise's operating conditions， resources can not meet the conditions of the external environment changes， it is difficult to bring satisfactory returns for the enterprise， thereby threatening the survival and development of enterprises， companies often adopt austerity-type strategy 一般说来，企业只想在短期内实行这一战略，以使企业度过危机，然后转而采用其他战略方案。 In general， companies would like to implement this strategy in the short term， to enable enterprises through the crisis， and then shift to other strategic Many large enterprises are not only implement a single strategy， but rather strategy 组合战略使将相关的战略配合起来使用，使集中战略形成一个有机的整体。 Combination of strategies to be used together with the relevant strategy to focus on strategic form an organic whole
