the cultural impact of market Of a national cultural understanding， the strategy will influence transnational operations of the market area Some internationally renowned scholars on the issue the following understanding : marketing experts believe that between the tendency to depend largely on innovation between cultural traditions and new products entering the market Innovation affects theories believe that the dissemination or exchange of ideas， in the same cultural background internal groups easier， otherwise very Sociologists believe that the world is divided into a culture of "high context" and "low context" culture of the two major categories of In the high-cultural background， identical with the types of internal and common identical， and therefore easy to disseminate In the low cultural background， social differences within the large presence of many "Asian culture" mutually Such information is not easily spread， nor acceptable in the business performance of the innovation process for new products imitators For example， research has shown that Japan， South Korea， China and Taiwan three high background cultural market "replication tendency coefficient" is larger than the United S They introduce new products rather late， but speed than American E 2， the cultural impact of the provision of products and In deciding what to foreign markets for products and services， we must consider cultural For example， China pure， noble symbol of the lotus designs in Japan has expressed ceremonies of I "California Beef Noodles" There is a branch in Los Angeles only， and there are 77 outlets in China， the Chinese public very US "CoCa CoLa" international marketing strategies victory suitable for the production of advertising depends on its national conditions， but now the "Coca Cola" has deeply rooted in the hearts of the Chinese 3， based on the choice of cultural differences into new In entering a new market， we must give full consideration to international cultural differences which determine market access methods， and this is one of the key factors in determining the
